Artificial intelligence (AI) is changing the way real estate agents write their listings and marketing materials. This new type of AI, called Gen AI, is becoming more and more common in the real estate industry. But what exactly is Gen AI in Real Estate Copywriting, and how can it help real estate pros like you?
In this guide, we’ll dive into the basics of Gen AI and how it can improve your real estate copywriting. We’ll cover things like how Gen AI works, the benefits it offers, and some best practices for using it effectively. By the end, you’ll have a solid understanding of this powerful technology and how to make it work for your real estate business.
What is Real Estate Copywriting
Real estate copywriting sells properties and real estate services. They need to be engaging and informative, so they attract the interest of sellers, buyers or renters. Real estate AI tools can assist in creating different types of real estate copywriting.
There are many types of real estate copywriting, but common ones include:
- Property Descriptions: Detailed descriptions that highlight a property’s unique attributes and advantages on listing sites or marketing flyers.
- Social Media Posts: Engaging social media posts on Facebook, Instagram and LinkedIn, with catchy titles designed to generate interest and traffic to your listings.
- Blog Posts: Well-composed blog posts about the local market, tips for homebuyers or sellers, or spotlighting particular neighborhoods can establish you as a leader in real estate thought and attract prospects to your brand.
- Real Estate Ad Campaigns: Ads to promote new listings, nurture leads, or share valuable real estate information.
Without the necessity of a professional copywriter, real estate agents can use Addlly AI’s 1-Click blog writer. This AI copywriting tool allows users to create well-formatted, SEO-friendly, informative and appealing real estate content in just one click, saving plenty of time without compromising on the quality of the content.
Real Estate Copywriting Key Tips and Best Practices
All great real estate copywriters have adhered to certain rules and best practices when writing property listings that convert. So here’s a look at some helpful tips that can enhance your real estate copywriting skills. These tips are especially beneficial for real estate professionals looking to improve their copywriting skills.
1. Include the Essential Information in Property Listings
Good real estate copy provides essential property data and helps the buyer make a decision. That involves the price, location, size of the property lot, number of bedrooms, and standout features. So make sure you include these in your listing in an attractive and simple manner.
2. Use Active Voice and Positive Language
The active voice is more immediate and engaging, and can help lead buyers to action. Likewise, positive language should be used to establish an optimistic and positive vibe which can impact the reader’s impression of the property.
3. Keep it Concise and Readable
Most web users tend to scan pages instead of reading from left to right. To accommodate this, a professional copywriter needs to keep copy concise, easy to scan, and simple to read. This can be achieved by using simple sentences and shorter paragraphs. Subheadings, bullet lists, and bolded keywords are also great ways to present essential information.
4. Use Powerful Call-to-Actions (CTAs) for Real Estate Agents
A CTA is a statement that prompts the reader to take immediate action, like calling the agent or arranging a time to view the property. A powerful CTA can enhance the conversion rate of any property listing.
5. Proofread and Edit
Punctuation errors and silly mistakes can damage the trust of a property listing and may turn off eager buyers. Always proofread and edit the text before finally publishing it.
Benefits of AI in Real Estate Copywriting
AI copywriting tools can enhance productivity. However, they are not designed to replace human writers or your marketing department. Instead, AI is a valuable resource that can enable your marketing department to produce vast quantities of quality content. This allows your department to concentrate on more strategic activities. They can study target market preferences and be more authoritative when crafting ads and creatives that will appeal to potential buyers.
In the real estate industry, there are many benefits to AI in real estate copywriting. Some of these include:
- Time-saving: AI in real estate copywriting allows professionals to produce top-quality copy in a matter of minutes. This is significantly less time than it would take to complete the same task manually.
- Personalization: AI copywriting leverages data and machine-learning algorithms to produce highly-targeted and personalized content. This leads to increased engagement and conversions.
- Consistency: AI-powered content ensures that the tone and language remain consistent throughout all marketing materials.
- Scalability: AI in real estate copywriting allows professionals to scale content creation effortlessly to match the demand for quality and personalized property listings.
Optimize Real Estate Copywriting for SEO Using Addlly AI
Search Engine Optimization (SEO) is a critical skill not just for real estate copywriters, but ANY writer. If you want your property listings to stand out, AI can help more buyers see your listings with SEO optimized content.
The market has many tools that leverage AI to enhance writing. Addlly AI, in particular, is one of the most effective tools in this category. Unlike other tools, it offers sveeral capabilities including:
- Social Media Post Writer: Increase the visibility and reach of your listings by writing compelling social media posts across all platforms, complete with trending hashtags.
- Blog Co-pilot: Write useful, SEO-optimized long form articles that help you build trust with potential buyers.
- PDF-to-article: Got a PDF about a new listing? Turn it into an optimized blog that you can publish in just a few clicks!
As mentioned earlier, these tools are meant to complement your writing and make it more efficient. If you’re looking to get started, here are some tips for getting the best real estate content using Addlly AI.
1. Use Relevant Keywords
Buyers use keywords to search for properties online. Use these keywords on your real estate website, blogs, and social posts. Use them a lot. It can boost your search rankings.
All you have to do is enter the basic info about a property, and some relevant keywords or hashtags. Addlly’s Facebook Post Writer will create content complete with trending hashtags and caption. Take a look at the example below created by Addlly’s Facebook Post Writer about selling a house:
2. Include Meta Descriptions and Title Tags
Meta descriptions and title tags are short snippets. They describe your listings’ content to search engines. Addlly’s Blog Co-pilot and 1-Click Writer provide captivating Meta Descriptions and Title Tags for your blogs and listings that align with the latest SEO best practices.
3. Use High-Quality Images
Images are crucial for real estate SEO, as they enhance the user experience, leading to higher search engine rankings. For better optimization, it is recommended to add relevant keywords to the image file name and alt-text.
4. Create Valuable and Unique Content
Search engines reward websites that provide valuable and unique content to users. Your listings should offer useful information that help buyers make informed decisions. They should also be unique, which means you should avoid copying from other listings or websites. This can boost your search rankings and attract more potential buyers to your listings.
The AI Future in Real Estate Business
The adoption of AI in real estate will grow exponentially in the next few years. Real estate companies can leverage AI to improve online searches, utilize modern technology stacks, and benefit from various use cases of generative AI. With the improvement in natural language processing and machine learning algorithms, AI content will get smarter and more useful for individual clients. Here are the benefits AI generated content will provide:
- Better Efficiency
AI takes way less time to perform basic tasks like data entry and data analysis when compared to humans. This allows the real estate agents to spend more time on developing relationships with clients and sealing deals.
- Better Customer Experience
AI can process huge amounts of data to offer customized tips for properties that best match a client’s requirements. This in turn can improve the customer experience in both residential and commercial real estate by saving time and effort to find their dream property.
- Enhanced Data Security
As AI technology evolves, ethical guidelines and concerns related to data privacy will also be addressed. Organizations will have to follow strict regulations and guidelines to ensure responsible usage of AI technology, and users’ data.
Conclusion
The scope of AI usage in the real estate field is extremely bright, especially when it comes to creating effective property descriptions or listings. AI tools like Addlly AI can process huge amounts of data to gain knowledge about what works and what doesn’t for different target audiences. This in turn allows you to write property descriptions that are not just informative but also emotionally appealing and convincing, truly reflecting the USP of each property and target the correct buyers to drive more conversions and sales.
