Ready to launch your Shopify online store but not sure what to sell on Shopify? Here are 20 creative product ideas for 2024 to help you get started! These ideas cover a range of categories that continue to trend in eCommerce, giving you the inspiration you need to find the right niche and start selling products online.
With the right marketing strategy and understanding of your target audience, you can transform these ideas into successful Shopify online stores and grow your online business.
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1. Apparel
Classic and versatile, apparel remains a top seller on Shopify. Whether it’s custom t-shirts, streetwear, or niche clothing items, there’s always demand. Fashion trends are always evolving, so staying current with market trends can help you offer trending products that resonate with your target market.
Add products like fashion accessories or seasonal items to boost your average order value. Apparel is one of the best selling products, and with quality products, you can build a loyal customer base and keep your online shoppers coming back for more.
2. Handmade Products
If you have a knack for crafting, handmade products like scented candles, jewelry, or pottery can attract shoppers looking for something unique and personalized. Personalized products often lead to increased brand loyalty and repeat customers.
Handmade products offer the opportunity to use sustainable materials and create eco-friendly products, which are increasingly popular with consumers. You can also sell your products alongside art supplies, such as crafting kits, which appeal to those who enjoy DIY projects.
Handmade products are niche products to sell in an online store because they cater to a niche audience that values authenticity.
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3. Dropshipping Products
Dropshipping is ideal for beginners since it doesn’t require inventory. You can curate trending items and focus on marketing efforts to reach your target audience. Dropshipping allows you to quickly test trending product categories without significant upfront investment.
By conducting market research and using social media platforms to understand consumer interest, you can pick profitable product categories and start selling quickly.
Dropshipping is an excellent way to sell products online without the hassle of shipping costs or warehousing, making it a popular choice for new ecommerce business owners. It’s one of the easiest ways to start an online store and begin online selling.
4. Print-on-Demand Products
Custom designs on t-shirts, mugs, phone cases, or tote bags are great for personalization. Use print-on-demand services to easily create products without holding stock. Print-on-demand lets you cater to specific niche products and target audiences. Personalized products such as smartphone accessories, portable chargers, and reusable bags are all popular options.
High quality designs and effective marketing strategies can make print-on-demand products highly profitable. Optimize your product pages with high quality photos and detailed descriptions to boost sales and improve conversion rates. Print-on-demand is a low-risk way to sell online and grow your ecommerce store.
5. Merch
Selling branded merchandise, like caps or hoodies, is perfect for influencers, content creators, or businesses looking to expand their brand presence. Merch is a great way to foster customer loyalty and build your brand identity.
If you have a loyal following on social media platforms, merch can help you monetize your brand while deepening your connection with your audience.
Use the Shopify app store to integrate tools that make managing merch inventory and shipping costs easier. Offering merch alongside other products in your ecommerce store can increase your overall sales. Branded merchandise is a great product to sell on your online store to create additional revenue streams.
6. Trending Products
Stay on top of trends by researching what’s hot right now, whether it’s the latest tech gadgets, wellness products, or fashion trend, early adoption can lead to high sales. Use Google Trends and conduct market research to identify trending products that align with your Shopify store. Selling trending products early can help you capture market demand before it becomes oversaturated.
Trending product categories like home office equipment, mobile phone accessories, smart home devices, and eco-friendly products are gaining consumer interest. Keep an eye on trends and adjust your product offerings accordingly to maximize sales in your online store. Leveraging trending products is key to staying relevant in the competitive world of online selling.
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7. Curated Products
Put together subscription boxes or curated collections of products, such as themed skincare bundles or wellness kits. Customers love well-thought-out assortments, and curated product offerings can help your ecommerce store stand out from competitors.
Subscription boxes can generate recurring revenue and build brand loyalty, while curated collections provide value by saving customers time in selecting complementary items.
Home and garden products, art supplies, and skincare products are all great options for curated product offerings. Consider using a subscription-based model to create a consistent revenue stream for your Shopify store. Curated products are ideal products to sell that cater to specific customer interests and make online shopping more convenient.
8. Memberships
Create a members-only area for exclusive content, special deals, or VIP services. Memberships can generate recurring revenue and build brand loyalty, which can be beneficial for sustainable business growth. Memberships are a great way to offer exclusive discounts, premium content, or early access to new products. This helps you create a community around your brand and fosters customer loyalty.
You can also use memberships to provide educational resources, such as classes or exclusive workshops, which can add value for your customers and help your store stand out. Selling memberships through your online store is an effective way to provide value and increase sales.
9. Consultations
Whether you’re a business consultant, nutritionist, or stylist, you can sell consultation sessions on Shopify, making it easy for clients to pay and book online. Offering consultations is a great way to engage potential customers and provide personalized value. You can sell consultations as a standalone product or as an add-on to your other product offerings.
Use high quality photos and detailed descriptions to highlight the value of your consultations. Consider bundling consultations with related products, such as health supplements or skincare products, to increase the perceived value. Adding consultations to your store gives you another avenue for selling.
10. Digital Products
Sell digital downloads like eBooks, digital art, music, or templates. With no shipping costs involved, digital products are a hassle-free way to sell on Shopify. High quality digital products can lead to fast online sales and increased profit margins.
Digital products are perfect for entrepreneurs looking for a passive income stream. Templates, educational courses, and digital art are highly sought-after products.
You can also use social media platforms to promote your digital products and reach a wider audience. Optimize your product pages with compelling descriptions and customer reviews to boost conversions. Digital products are excellent products to sell online due to their high scalability and profit margins.
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11. Experiences
Think beyond products and sell experiences, guided tours, online events, or workshops. Experiences are a unique way to connect with your target audience and expand your brand’s reach beyond typical product sales. You can offer both in-person and virtual experiences, such as cooking classes, fitness sessions, or art workshops.
Experiences allow you to create a deeper connection with your customers by offering them something memorable.
Selling experiences can also help differentiate your Shopify store from competitors and enhance your brand’s reputation. Offering experiences is a creative approach to selling that can generate interest in your Shopify store.
12. Service Appointments
If you offer services like coaching, consulting, or personal training, sell appointments through your Shopify online store. This lets customers easily book time with you, expanding your online business to include both physical and digital offerings.
Selling services online allows you to reach a wider target audience, including those beyond your local area.
Use Shopify apps to manage appointments and streamline the booking process. You can also offer online consultations or virtual classes to provide additional value and engage with your audience. Service appointments are a great way to diversify what you sell on Shopify beyond physical products.
13. Classes and Workshops
Online classes, whether live or pre-recorded, are great sellers. Cover anything from cooking and fitness to painting or coding. Classes are an ideal way to share knowledge while growing your ecommerce business.
Offering classes can help position you as an authority in your niche and attract customers who are interested in learning new skills.
You can also sell related products, such as art supplies or sports equipment, alongside your classes to increase your revenue. Consider offering a combination of free and paid classes to attract a broader audience and encourage more sign-ups.
Classes and workshops are valuable products to sell in an online store, adding educational value to your product offerings.
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14. Rentals
Offer rentals for items like party supplies, photography gear, or camping equipment. Rentals can be a great way to reach customers who prefer borrowing over buying, and they allow you to diversify your product offerings. Renting items like sports equipment, smart home devices, or motor vehicle parts can help you attract a wider audience.
Rentals are ideal for customers who only need a product for a short period of time, making them more likely to choose your Shopify store over a competitor. Use Shopify apps to manage your rental inventory and make the rental process seamless for customers.
Rentals are another category of products to sell on Shopify that can cater to different consumer needs and increase online sales.
15. Donations
Set up a donation product to support a cause or charity you care about. This can help you build a community and connect with customers who share your values. Donations can enhance your brand loyalty and contribute to a positive brand image. Supporting a cause can also increase your customer base, as people are more likely to shop from a store that aligns with their values.
You can create campaigns around specific causes and promote them through social media platforms. Use compelling stories and visuals to connect with potential customers on an emotional level and encourage donations.
Adding donations to your online store provides an opportunity to make a positive impact while growing your business.
16. Event Tickets
Sell tickets to in-person or virtual events, such as concerts, webinars, or community gatherings. Shopify makes it easy to manage ticket sales and attendee info, making your online store a hub for community engagement. Selling event tickets allows you to leverage your existing audience and attract new customers who are interested in attending events.
Whether it’s a local craft fair, a webinar, or an exclusive launch event, selling tickets through your Shopify store can boost brand awareness and customer engagement. Consider offering VIP tickets or early-bird discounts to create a sense of urgency and encourage sales.
Event tickets are great products to sell that can increase foot traffic or engagement in your Shopify store.
17. Gift Cards
Gift cards are perfect for the holiday season or as a convenient option for shoppers unsure of what to get. It’s a simple product with a high potential for sales, encouraging both new and returning online shoppers to explore your entire website. Gift cards can be used to increase brand visibility and encourage customers to visit your Shopify store.
They are also an excellent way to increase average order value, as customers may spend more than the gift card amount. Use high quality graphics and descriptions on your product pages to promote gift cards effectively.
Gift cards are ideal products to sell in online stores because they offer flexibility to the customer and drive more online sales.
18. Travel Accessories
With travel making a comeback, travel accessories like neck pillows, packing cubes, or toiletry bags are expected to be popular in 2024. Consider incorporating sustainable materials in your travel accessories to appeal to eco-conscious shoppers. Travel products can also include portable chargers, reusable travel bottles, and compact luggage.
By focusing on quality products that address the needs of modern travelers, you can build a strong reputation in this niche. Use market trends to stay updated on consumer preferences, and create high quality product pages that highlight the benefits of your travel accessories.
Travel accessories are profitable products to sell in your Shopify store as consumer interest in travel continues to grow.
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19. Health and Beauty Products
Health supplements, skincare products, beauty tools, and eco-friendly cosmetics are popular options for those focusing on personal well-being and self-care. Consumer interest in sustainable products and wellness continues to rise, making this a profitable product category.
Incorporate supplements such as vitamins, herbal remedies, and protein powders to cater to health-conscious consumers. Skincare products, especially those made from natural ingredients, are in high demand.
Create detailed product descriptions that emphasize the benefits of your health and beauty products, and use social media platforms to share testimonials, beauty tips, and product usage guides. Health and beauty products are great products, with a wide range of consumer demand and opportunities for recurring sales.
20. Pet Products
People love spoiling their pets. Unique pet accessories, grooming supplies, gourmet treats, or eco-friendly pet supplies can capture the attention of pet owners looking for something special. Pet products are always in demand, and with effective marketing strategies, they can be some of the best selling products in your Shopify online store.
Pet grooming supplies, such as brushes, shampoos, and nail trimmers, are popular items that pet owners frequently buy. You can also offer pet clothing, pet beds, and car accessories for transporting pets.
Use high quality photos and create engaging product pages that speak directly to pet owners and showcase how your products can make their pets’ lives better. Pet products are perfect for Shopify merchants looking for a profitable niche, as consumer interest in pet care continues to grow.
Benefits of Selling in a Shopify Store
Shopify is one of the leading ecommerce platforms, offering numerous benefits for online sellers. With Shopify, you can easily set up an online store without needing advanced technical skills, making it accessible for both beginners and experienced sellers.
Shopify provides a range of customization options, allowing you to create a store that reflects your brand identity. The platform integrates with various apps to enhance your store’s functionality, such as tools for SEO, marketing, and inventory management. Shopify also supports multiple payment gateways, giving customers a seamless checkout experience, which can increase conversions and drive online sales.
Additionally, Shopify’s scalability makes it an ideal platform for businesses of all sizes, from small startups to established brands looking to grow their ecommerce presence. Selling on Shopify allows you to leverage its built-in features to create a professional, user-friendly online store that appeals to your target audience.
How to Choose What to Sell on Shopify?
Choosing the right products on Shopify is key to building a successful ecommerce business. Start by conducting market research to identify profitable niches and understand consumer demand.
Use tools like Google Trends to identify trending products and determine if there is sufficient market interest. Look for products that align with your interests and expertise, as passion for your product can help you market it more effectively.
Consider the competition in your chosen niche and evaluate if you can differentiate your product offerings to stand out. Select products that have high-profit margins to ensure your business remains sustainable.
It’s also crucial to consider the logistics of selling your products, such as shipping costs and storage requirements, to avoid potential issues down the road. Testing different products through dropshipping or using pre-order models can help you assess market demand before fully committing.
Ultimately, selecting the right products requires balancing market trends, consumer needs, and your own interests to create a compelling product lineup for your Shopify store.
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If you want to boost your Shopify sales, consider using the Addlly AI Shopify app! Blogging is important for your Shopify store as it helps drive organic traffic, improve SEO, and establish authority in your niche. By creating relevant, informative content, you can attract potential customers who are searching for answers or solutions related to your products.
Addlly AI’s eCommerce AI SEO blog writer lets you connect directly to your product catalog, select products to market, and receive topic suggestions based on real-time trends, SEO-optimized blogs, and related social media posts. Install Addlly AI today and transform your eCommerce strategy!
Features Of Addlly’s Shopify AI Writer app:
- Trending Topics: Suggests themes and topics based on product selections.
- Product Selection: Select products to generate optimized articles.
- Customization: Customize the AI model, tone, and language to your preference.
- Internal Linking: Creates well-structured articles with internal product links.
- Social Media Posts: Generates tailored posts for various platforms.
Final Thoughts
Shopify offers endless opportunities to sell a wide variety of products online. Whether you’re interested in physical products, digital goods, or even services, there’s an option for every kind of seller.
Conduct market research to understand customer preferences, and focus on creating a great shopping experience for your potential customers. Choose a niche that excites you, and optimize your product pages with high quality photos, competitive analysis, and fast shipping options to boost your Shopify store’s success.
Additionally, use effective marketing strategies such as social media marketing, paid ads, and customer engagement to drive traffic and increase sales. Building a successful Shopify store takes time and effort, but by offering quality products and delivering exceptional customer service, you can achieve sustainable growth and create a thriving ecommerce business.
Shopify is a leading ecommerce platform, and with the right approach, you can establish a strong online presence and achieve business success.
FAQ: What to Sell on Shopify
What Are The Options for Selling on Shopify?
On Shopify, you can offer both tangible products (physical or digital) and services, whether virtual or in-person. You could sell things like memberships, consultations, fonts, software installations, event tickets, or digital gift cards. The opportunities are endless—keep exploring until you find your unique niche.
What Do You Need to Start Selling With Shopify?
To make your first sale on Shopify, start by defining your brand, identifying your ideal customers, and choosing what you want to sell. After that, build your store and officially launch your business online. Once you’re up and running, focus on driving traffic using techniques like organic marketing, paid advertisements, SEO, or influencer endorsements.
Can I Sell My Own Products on Shopify?
Absolutely! Shopify allows you to sell your handmade crafts and other items directly to your audience. You can also expand your reach by listing your products on multiple sales channels, including online craft marketplaces. In addition to handmade products, you can sell vintage finds, secondhand items, digital goods, and more.
Is Shopify Suitable for Beginners?
Yes, Shopify is one of the most beginner-friendly eCommerce platforms. It offers affordable pricing plans, a simple backend that’s easy to navigate, and tools to help you build and customize your store in just minutes. Plus, Shopify’s comprehensive range of business tools will grow alongside your store as you expand.
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