Yasir Ahmad

I’m a Marketing Strategist at Addlly AI with 6+ years of experience in content, SEO, and digital strategy. I create high-impact, search-intelligent content that helps SMB and enterprise brands strengthen AI search visibility and Generative Engine Optimization (GEO). My work focuses on making brands more discoverable, credible, and consistently surfaced across search engines and AI answer platforms.

Articles by Yasir Ahmad

How Citations Differ Between Different Search AI Engines

How Citations Differ Between Different Search AI Engines (2026 Guide)

How citations differ between different search AI engines becomes obvious the moment you compare their answers. Ask ChatGPT Search, Google AI Overviews, Google AI Mode, Perplexity, Claude, or Gemini the...

GEO vs SEO

GEO vs SEO: Key Differences, Use Cases, and Audit Considerations

Search no longer begins and ends with Google. People now expect answers from search engines, AI assistants, and AI-powered platforms that summarize information instead of simply listing web pages. That...

KPIs to Track for GEO and AEO Success in an Enterprise GEO Audit

15 KPIs to Track for GEO and AEO Success in an Enterprise GEO Audit

AI search has changed how brands are discovered, but measuring success has become far more complicated. A page can receive fewer clicks while earning more visibility through AI-generated answers, Google...

Track Competitor Visibility

What Is the Best Way to Track Competitor Visibility in ChatGPT and AI Overviews?

You search for the best solution in your industry on ChatGPT, expecting your brand to show up. Instead, your competitors are recommended over and over again. That’s when the question...

Entity Optimization for GEO

Entity Optimization for GEO: 11 Proven Strategies to Increase AI Citations

Entity optimization for GEO is becoming essential as AI search changes the way people discover information online. Instead of relying only on keywords, AI search engines like ChatGPT, Gemini, and...

Sitemap Best Practices

11 Sitemap Best Practices For Better SEO Performance in 2026

You built a stunning website, but does Google know it exists? Implementing the sitemap best practices ensures search engines find your content instantly. Without a clear map, bots get lost....

How to Build a GEO Strategy from Scratch

How to Build a GEO Strategy from Scratch: A Step-by-Step Framework for 2026

If you’re wondering how to build a GEO strategy from scratch, you’re not alone. AI search is changing the way people find information, compare products, and make buying decisions. More...

What Digital Marketing Services Are Covered Under the PSG Grant?

What Digital Marketing Services Are Covered Under the PSG Grant?

Digital marketing services covered under the PSG grant can help Singapore SMEs improve productivity while reducing the cost of adopting modern marketing technology. However, not every marketing activity qualifies for...

Why Should Your Organization Do a GEO Audit

Why Should Your Organization Do a GEO Audit?

Why should your organization do a GEO audit? As AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews become a primary source of information, organizations need to understand how...

The Addlly Blog Squad

Crafting Content with a Dash of AI Magic
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Co-founder

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Head Editor

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Marketing Executive

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Marketing Executive

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Marketing Executive