Sofianna Ng

I’m the Head Editor at Addlly AI, where I lead all things content – from refining SEO articles and creative socials, to building scalable content systems that align with brand voice and business goals. My background spans 15+ years across tech, content strategy, and agency work, including leading content for APAC brands and shaping narratives for enterprise clients. I’ve edited for impact, managed teams, and built content that converts. At Addlly, I focus on making sure every piece – whether human-written or AI-generated – feels intentional, aligned, and clear. Good content should be easy to read, hard to ignore, and impossible to mistake for someone else’s.

Articles by Sofianna Ng

How to Audit Your Website AI Search Visibility

How to Audit Your Website AI Search Visibility: A Step-by-Step Guide

Auditing your website AI search visibility requires a systematic evaluation of how well your content performs across AI-powered search platforms like ChatGPT, Perplexity, and Claude. This process identifies technical barriers,...

How AI Search Engines Decide Which Brands Get Seen

How AI Search Engines Decide Which Brands Get Seen

For more than two decades, digital visibility has been defined by traditional SEO. Marketers built strategies around Google rankings, backlinks, and featured snippets, measuring success by click-through rates and keyword...

How to Measure GEO Success

How to Measure GEO Success: Metrics That Matter

Measuring GEO success (Generative Engine Optimisation) involves tracking specific metrics designed for AI-powered search environments, such as AI visibility scores, attribution frequency, engagement rates, and geographic performance insights. These metrics...

Best AI Tools for Improving Brand Visibility

20 Best AI Tools for Improving Brand Visibility in 2025

AI tools for improving brand visibility have become essential for businesses competing in 2025’s AI-driven search landscape, offering comprehensive solutions for tracking, optimization, and content creation that ensure brands remain...

GEO vs SEO

GEO vs SEO: Key Differences and Similarities in 2025

GEO vs SEO isn’t just a trend, it marks a deeper shift in how brands get discovered. SEO helps your content rank on traditional search engines. Generative Engine Optimization (GEO),...

How to Run a GEO Audit

How to Run a GEO Audit: Why Every Website Needs One

How to run a GEO Audit is becoming one of the most important questions for businesses in the age of generative engine optimization. A GEO Audit helps a website stay...

GEO Audit vs SEO Audit

GEO Audit vs SEO Audit: Winning Search Visibility in 2025

When comparing GEO Audit vs SEO Audit, the conversation is about more than traditional ranking. Search engines are changing, and AI search is reshaping how people find information. Generative engine...

Best Generative Engine Optimization Tools

Top 12 Generative Engine Optimization Tools for 2025

Generative engine optimization tools are changing how brands show up in AI search engines like ChatGPT, Perplexity, and Google Gemini. These GEO tools help businesses stay visible when AI answers...

Best AI Visibility Optimization Tools

11 Best AI Visibility Optimization Tools for 2025: Choose The Best One

AI visibility is the new priority for digital growth, and finding the best AI visibility tools is the smartest step brands can take in 2025. The way people search has...

The Addlly Blog Squad

Crafting Content with a Dash of AI Magic
tina chopra addlly ai

Tina

Co-founder

Sofianna Ng Editor of Addlly AI

Sofianna

Head Editor

Deng Xiang SEO Marketer Addlly AI

Deng Xiang

Marketing Executive

Enrika Yumna

Yumna

Marketing Executive

firdaus content writer addlly ai

Firdaus

Senior Content Writer

kevin content writer addlly ai

Kevin

Content Writer

Allison Marketing Specialist for Addlly ai

Allison

Marketing Executive