Kino Indonesia: Case Study

Background

PT Kino Indonesia Tbk is a leading consumer goods company in Indonesia, founded in 1991 by Harry Sanusi. The company has grown from a small distribution business to a major player in the FMCG industry, manufacturing and marketing a diverse portfolio of 33 brands across personal care, beverages, food, and pharmaceuticals categories.

Problem

The website mainly ranked for brand-specific keywords, limiting its visibility and potential to attract a broader audience.

To address this, we need to expand the keyword strategy to include non-branded, generic, and long-tail keywords.

This approach involves creating blogs and optimizing around keywords that relates to Kino’s brands such as cara mengatasi panas dalam (how to overcome internal heat), obat panas dalam anak (medicine for fever in children), manfaat jus apel (benefits of apple juice).

Solution With Addlly AI

To address these challenges, Addlly AI implemented a comprehensive SEO strategy focusing on increasing organic traffic by 10% each month and building keyword authority. The project ran from April 4 to May 31, 2024, and included the following key components:

• Full Website Audit:
  • A thorough analysis of kino.co.id was conducted to identify areas for improvement in terms of technical SEO, content quality, and user experience.
• Content Strategy:
  • The first phase focused on identifying articles with low click-through rates (CTRs) but high impressions. This involved rewriting content to make it more SEO-friendly and relevant to the target audience.
• On-Page SEO Optimization:
  • Best practices for on-page SEO were implemented across the website, including:
    • Adding meta titles and descriptions to improve search engine visibility and click-through rates
    • Including alt text for images to enhance accessibility and provide context for search engines
    • Implementing internal linking strategies to improve website structure