Most conversations about the PSG digital marketing grant start with funding percentages and eligibility rules. That is usually the wrong place to begin. The real question is simpler: What digital marketing services are covered under the PSG grant, and which ones only sound like they are?
For many SMEs, the line between marketing services, marketing tools, and productivity solutions is blurry. The Productivity Solutions Grant (PSG) focuses on technology that helps teams produce more with less effort, not on one-off campaigns or agency retainers. This guide clarifies what qualifies, what does not, and how to make smarter digital marketing decisions under PSG.
Quick Summary – Digital Marketing Services Covered Under the PSG Grant
- The PSG covers up to 50% of qualifying costs for pre-approved digital marketing solutions.
- Funding prioritizes “off-the-shelf” technology and AI automation over manual agency services.
- Eligible categories include content management, SEO tools, and customer relationship platforms.
- Applications must be approved before you purchase or sign any contracts.
- AI marketing automation platforms are increasingly recognized as critical productivity infrastructure.
What Is the Productivity Solutions Grant (PSG)?
The Productivity Solutions Grant (PSG) is a government initiative designed to help SMEs adopt practical technology that improves day-to-day efficiency. Instead of funding generic services, the PSG supports pre-approved IT solutions that reduce manual work, standardise processes, and help teams scale without adding headcount. Digital marketing qualifies under this framework because modern marketing relies heavily on software, automation, and data-driven workflows.
To be eligible, businesses must be registered and operating in Singapore, meet local shareholding requirements, and apply through the Business Grants Portal before making any purchase. Under the IMDA SMEs Go Digital programme, approved applicants can receive up to 50% funding support for qualifying digital marketing solutions. The focus is not on campaigns, but on long-term productivity gains that benefit your business beyond the grant period.
Read about: How to Apply for a PSG Digital Marketing Grant
What Digital Marketing Services Are Covered Under the PSG Grant?
The PSG grant covers digital marketing services that are delivered through pre-approved software or IT solutions, not manual execution or agency retainers. In practice, this means the grant supports tools that help SMEs plan, create, manage, and measure marketing output more efficiently.
In recent years, this has also included platforms that use automation or AI-assisted capabilities to reduce repetitive work, as long as productivity gains are clear and measurable.
Below are the main digital marketing service categories that are commonly covered under the Productivity Solutions Grant, when offered as part of a pre-approved solution.
1. Search Engine Optimization (SEO) and Search Visibility Solutions
SEO is one of the most consistently approved digital marketing services under the PSG framework, provided it is delivered through a software platform rather than a manual service. These solutions help businesses improve search visibility while reducing the effort required to plan, optimise, and monitor content.
Typically covered SEO capabilities include:
- Keyword research and content planning tools
- On-page optimisation and content scoring systems
- Technical SEO audits and website health checks
- Performance tracking and SEO analytics dashboards
Some platforms may also include AI-assisted content optimization features, but the eligibility rests on productivity and structure, not on AI itself.
2. Search Engine Marketing (SEM) Management Platforms
Search engine marketing can fall under PSG coverage, but only on the management and optimisation software side. The grant does not cover advertising spend on platforms like Google or Meta.
Covered SEM-related solutions often include:
- Campaign management and optimisation platforms
- Automated reporting and performance analysis tools
- Workflow systems that reduce manual campaign handling
Some tools may assist with copy variation or performance insights, but ad budgets and fully managed services remain excluded.
3. Social Media Marketing Solutions
Social media marketing qualifies under the PSG grant when it is delivered through platforms that bring structure and efficiency to content creation and publishing. Managing multiple platforms manually is time-consuming, which is why PSG recognises software that simplifies this work.
Commonly covered social media marketing solutions include:
- Social media content creation tools
- Scheduling and publishing dashboards
- Content calendars and workflow systems
- Social listening and engagement analytics
Some solutions may use AI-assisted features for ideation or formatting, but eligibility depends on whether the platform helps teams work more efficiently overall.
4. Content Marketing, Newsletter, and EDM Platforms
Content marketing platforms are another core category of digital marketing services covered under the PSG grant. These solutions focus on helping businesses create and manage blogs, newsletters, brochures, and EDMs through repeatable workflows.
Covered capabilities usually include:
- Blog and long-form content creation systems
- Newsletter and EDM content workflows
- Brand consistency and templating tools
- Scheduling and multi-format publishing
Some platforms may include AI for content marketing or formatting, but the qualifying factor is the presence of a system that standardizes and speeds up content production.
5. Marketing Automation and Workflow Tools
Marketing automation tools are strongly aligned with PSG objectives because they directly address productivity challenges. These platforms focus on reducing repetitive work and improving coordination across teams.
Typically covered workflow capabilities include:
- End-to-end content creation and approval workflows
- Centralised marketing calendars
- Multi-channel publishing systems
- Performance tracking across marketing activities
Solutions that combine multiple digital marketing functions into a single workflow are often viewed favourably, regardless of whether automation is rule-based or AI-assisted.
Checkout our guide on: PSG Digital Marketing Grant vs Hiring an Agency
How Digital Marketing Services Are Evaluated Under the PSG Framework?
When it comes to digital marketing, the PSG does not judge whether an activity is “marketing” in the traditional sense. It evaluates whether a digital marketing solution improves productivity. This is why tools and platforms are treated very differently from manual services, even if the outcome appears similar. This distinction is explained in more detail in “What is a PSG digital marketing grant?“
Under the PSG framework, priority is given to software-led digital marketing solutions that help businesses standardise workflows, reduce repetitive manual work, or scale output without increasing manpower. Agency retainers or campaign execution done on your behalf are generally not supported, while platforms that bring marketing capabilities in-house often are. Many SMEs review the PSG digital marketing packages available to understand how this structure works in practice.
Finally, eligibility depends on working with a pre-approved vendor listed in the PSG solutions directory at the point of application. Even similar tools can have very different outcomes depending on vendor approval status. For this reason, referring to the best PSG digital marketing vendors list before applying can prevent costly mistakes.
What Does Addlly AI Cover Under PSG-Eligible Digital Marketing Services?
When SMEs look at PSG-supported digital marketing solutions, the real question is not whether a platform uses AI, but what marketing work it actually replaces or simplifies. Addlly AI sits squarely in this category by enabling businesses to produce SEO content, social media posts, newsletters, and sales material through a structured software system rather than manual execution.
Addlly AI is delivered as a licensed digital marketing solution, with each client receiving a custom SEO Blogs & Social Media Playground tailored to their content strategy. The setup draws on first-party data, brand guidelines, and historical content, allowing teams to create, manage, and scale marketing and sales content internally. This software-led structure is what aligns Addlly AI with how PSG evaluates digital marketing services, focusing on productivity and repeatability rather than one-off outcomes.
1. Gen AI Writer Package 1: SEO Blog & Social Media
This package covers SEO content marketing and organic social media marketing services.
What is covered:
- Up to 4 SEO-optimised blogs per month, each delivered with:
- Meta Title and Meta Description
- Target keywords and keyword score
- Readability score
- Built-in fact checking and auto citation
- Up to 8 social media posts per month, formatted for LinkedIn, Facebook, Instagram, or X
- Support for single posts or carousel formats, using AI-generated, free, or uploaded images
- Idea generation informed by social listening and product details
- A simple content calendar for planning and consistency
- One tone customisation to maintain brand voice
This package sits clearly within PSG-covered SEO and content marketing solutions, as the work is produced through a structured software system rather than manual execution.
2. Gen AI Writer Package 2: Social Media
This package focuses exclusively on social media marketing services, delivered through content generation and publishing workflows.
What is covered:
- Up to 30 social media posts per month
- Content formatted for LinkedIn, Facebook, Instagram, or X
- Image-supported posts and carousel formats
- Idea generation driven by social listening and product inputs
- A simple content calendar for scheduling
- One tone customisation for brand consistency
This package aligns with PSG-supported social media marketing solutions, where productivity comes from reducing the manual effort required to plan and produce ongoing content.
Gen AI Writer Package 3: Newsletter & EDM
This package covers email marketing and sales communication services through structured content systems.
What is covered:
- Up to 12 A4 pages (or equivalent) of content per month, used for:
- Newsletters
- EDMs
- Product brochures
- Content created using catalog integration with up to 10 product details
- Smart filtering systems to segment content by customer groups
- Idea generation supported by social listening and product data
- A simple content calendar
- One tone customisation and image support
This fits within PSG-covered content marketing and email marketing platforms, where the emphasis is on repeatable, system-based communication.
Gen AI Writer Package 4: Pro SEO Blog & Social Media
This package expands coverage for businesses that require higher output and greater flexibility in SEO and social content.
What is covered:
- Up to 8 SEO-optimised blogs per month, including:
- Metadata
- Keyword and readability scoring
- Fact checking and auto citation
- Up to 16 social media posts per month
- Catalog integration for up to 30 product details
- Multiple tone customisation (up to 3 tones)
- A simple content calendar
- Live trending posts and hashtag suggestions
This package fits within PSG-covered advanced SEO and digital marketing solutions, as it supports higher-volume content production through a single platform.
Gen AI Writer Package 5: Full Digital Marketing
This package provides the broadest coverage across PSG-eligible digital marketing services, combining SEO, social media, and sales communication into one system.
What is covered:
- Up to 8 SEO blogs per month
- Up to 16 social media posts per month
- Up to 8 A4 pages of newsletter or EDM content per month
- Up to 8 banner-ready content outputs per month
- Catalog integration for up to 30 product details
- Detailed content calendar for coordinated execution
- Multiple tone customisation (up to 3 tones)
- Smart filtering for customer segmentation
- Fact checking, auto citation, and hashtag suggestions
This package aligns with PSG-covered full digital marketing and workflow solutions, where multiple marketing functions are handled within a single licensed system.
Final Words
Choosing the right PSG-supported digital marketing solution is less about funding and more about how the work actually gets done. SEO content, social media marketing, newsletters, and sales communication are covered under the PSG grant when they are delivered through structured digital systems that improve productivity and stay with the business.
In the case of Addlly AI, these services are enabled through Gen AI components that support different parts of the workflow. Content creation and optimisation are handled through the AI Blog Writer, SEO AI Agent, and AI SEO Audit Agent, AI-search readiness through the GEO AI Agent and GEO Audit Tool, social content and insights through the Social Media AI Agent and Social Listening AI Agent, and email communication through the EDM Newsletter Generator.
The key takeaway for SMEs is simple. The PSG grant supports digital marketing services when they are system-driven, repeatable, and productivity-focused. Evaluating solutions through this lens helps businesses invest in tools that deliver long-term value beyond the grant period.
FAQs – Digital Marketing Services Covered Under PSG Grant
What Digital Marketing Services are Covered Under PSG Grant?
PSG covers content automation platforms, SEO and GEO tools, social media management, email marketing systems, and CRM with marketing capabilities. Solutions must be pre-approved and demonstrate productivity gains. Service retainers and ad spend are typically excluded.
Can I Use PSG Grant for AI Content Creation Tools?
Yes. AI marketing automation platforms qualify when they show measurable productivity improvements like faster content creation, lower agency costs, or scaled output without proportional resource increases. The tool must be on the pre-approved list.
How Much PSG Funding Will My Business Receive?
Eligible businesses get up to 50% support for qualifying costs. For example, a SGD 48,000 solution would receive SGD 24,000 in funding, reducing your net investment to SGD 24,000. Caps apply based on the solution category.
Do I Need to Apply Before or After Purchasing the AI Digital Solution?
Before. You must submit your PSG application and receive approval before purchasing or signing contracts. Retroactive applications are not accepted, and early purchases disqualify you from funding.
Does Multi-language Content Capability Help My PSG Application?
Yes. Multi-language platforms supporting regional expansion align with PSG priorities. Native content in Bahasa, Thai, Mandarin, and other ASEAN languages strengthens your productivity and growth narrative by enabling export potential.
How Long Does PSG Approval Take for Marketing Technology?
Typically 4 to 8 weeks from submission to approval. Complete documentation and clear business cases process faster. Plan for 6 to 12 weeks total from application start to full implementation. Verify your eligibility and start your application at the Business Grants Portal today.
