How Much Funding Can You Get Under the PSG Digital Marketing Grant?

For many SMEs in Singapore, the real question in 2026 is how much funding can you get from the PSG grant for digital marketing. Under the Productivity Solutions Grant (PSG) and the IMDA SMEs Go Digital programme, businesses can receive up to 50% funding support for pre-approved digital marketing solutions, including search engine marketing, SEO, social media management, and modern technology-driven marketing systems.

What often gets missed is how the definition of digital marketing has evolved. Today, PSG funding increasingly supports AI-enabled digital marketing solutions, including Gen AI platforms that automate content creation, search engine optimisation, and multi-channel execution.

The actual funding you receive depends on the approved solution, its scope, and how it aligns with productivity and adoption goals under PSG.

This blog breaks down what SMEs can realistically expect in funding under the PSG Digital Marketing Grant, beyond headline percentages.

Quick Summary – How Much Funding Can You Get Under the PSG Digital Marketing Grant?

• PSG offers up to 50% co-funding support depending on your business profile and sector.
• The maximum grant is capped at S$30,000 per eligible solution, not per business.
• Supportable costs include software licenses and implementation but exclude hardware and maintenance.
• Eligibility hinges on having 30% local shareholding and meeting Small and Medium-sized Enterprises (SME) criteria.

How Much Funding Does the PSG Digital Marketing Grant Offer in Practice?

In practice, the PSG Digital Marketing Grant provides up to 50% funding support for approved digital marketing solutions. The actual amount your business can receive depends on three factors: the cost of the solution, whether it is a pre-approved solution under the IMDA SMEs Go Digital programme, and how much of the scope qualifies for PSG funding.

PSG operates on a co-funding, reimbursement model, not a lump-sum payout. Businesses pay the full amount upfront and claim the approved portion later. For example, a S$20,000 digital marketing solution can receive up to S$10,000 in funding support, while a S$40,000 solution can receive up to S$20,000, subject to approval.

Checkout our guide on: Best PSG Digital Marketing Vendors List

What “Up to 50% Funding” Actually Means?

The phrase up to 50% represents a maximum cap, not a guaranteed payout.

• Funding applies only to approved cost components
• Non-eligible items are excluded from calculation
• Final amounts depend on scope alignment and compliance

As a result, two businesses purchasing similarly priced digital marketing solutions may receive different funding outcomes based on how much of the solution qualifies under PSG.

Typical PSG Funding Scenarios Using Addlly AI Packages

To understand how PSG funding works in practice, it helps to look at actual PSG digital marketing packages rather than abstract ranges. Below are the five Addlly AI Gen AI Writer packages, all positioned within the PSG digital marketing scope as productivity-led solutions.

Gen AI Writer Package 1: SEO Blog & Social Media

Businesses automating SEO blogs and social media content.

• Idea generation and single tone customization
• AI-powered SEO & social media writer
• SEO blogs with meta details and fact-checker
• AI-generated social media posts with visuals and trending hashtags
• Output: 4 blogs and 8 social posts per month
• Pricing: SGD 7,000 for 12 months

For SMEs at an early automation stage, this package typically translates to up to SGD 3,500 in PSG funding support, with the remainder paid out of pocket.

Gen AI Writer Package 2: Social Media

Brands focusing on high-quality AI-generated social content.

• Idea generation and single tone customization
• AI-generated posts for LinkedIn, Facebook, Instagram, and X
• Product catalog integration
• AI-generated visuals and trending hashtags
• Output: 30 social posts per month
• Pricing: SGD 7,000 for 12 months

This package suits businesses prioritising social media marketing efficiency, with PSG support typically covering up to 50% of the annual cost.

Gen AI Writer Package 3: Newsletter and EDM

Businesses automating newsletters, brochures, and EDMs.

• AI-generated newsletters, brochures, banners, or eDMs
• Smart filtering and product catalog integration
• AI-powered promotional material creation
• Ability to generate AI visuals, including products
• Output: 12 A4 pages per month
• Pricing: SGD 7,000 for 12 months

For SMEs running regular email and lifecycle marketing, this package allows PSG funding to support recurring contentџь content production workflows, not one-off campaigns.

Gen AI Writer Package 4: Pro SEO Blog & Social Media

Businesses automating SEO blogs and social media content for multiple brands.

• Idea generation and up to 3 custom tones
• AI-powered SEO & social media writer
• SEO blogs with meta details and fact-checker
• AI-generated social media posts with visuals and trending hashtags
• Output: 8 blogs and 16 social posts per month
• Pricing: SGD 10,000 for 12 months

At this tier, SMEs often see stronger ROI, as one PSG-supported system replaces multiple tools or partial agency support with up to 50% grant support.

Gen AI Writer Package 5: Full Digital Marketing

Businesses seeking a complete AI-powered marketing solution.

• Idea generation and up to 3 custom tones
• Full AI-driven automation for blogs, social media, and newsletters
• Smart filtering, fact-checker, and hashtag suggestions
• Full-feature AI visuals and graphics
• Output: 8 blogs, 16 social posts, 8 A4 pages, and 8 banners per month
• Pricing: SGD 12,000 for 12 months

This package represents a system-level digital marketing setup, where PSG funding delivers the highest practical value by supporting multiple workflows under one solution. In this package, the PSG grant is limited to SGD 5,050, which represents about 42% of the package value.

Read about: Is the PSG Digital Marketing Grant Worth It for Small Businesses

Why These Packages Illustrate PSG Funding in Practice?

Across all five packages, the PSG funding percentage remains capped at up to 50%. What changes is how much digital marketing capability is funded within that cap. SMEs adopting broader, system-led packages tend to extract more long-term value than those choosing isolated, single-function tools.

Reimbursement Timing and Cash-Flow Reality

Although PSG is reimbursement-based, when funds are received varies in practice. Many SMEs receive reimbursement later in the adoption cycle, which can temporarily impact cash flow. With structured, PSG-aligned solutions such as Addlly AI, reimbursement is typically processed following claim submission, which can be done after one month of usage. This result in easing working-capital pressure while still delivering the same funding support.

How Can Brands Use Gen AI PSG Funding?

As digital marketing expands beyond manual execution into automation and Gen AI–driven workflows, PSG funding increasingly applies to platforms that support the adoption of productivity-enhancing technology. Solutions that combine SEO, search engine marketing, content generation, and social media marketing into a single system often qualify for higher approved costs, which directly increases the funding support available.

This does not change the 50% cap, but it changes how much value your business can fund within that cap.

What Costs Are Included When Calculating PSG Digital Marketing Funding?

The amount of funding you can receive under the PSG Digital Marketing Grant depends entirely on which costs are approved. PSG does not calculate funding on total marketing spend. It calculates funding only on eligible digital marketing solution components.

Understanding this distinction is critical because many businesses overestimate funding by assuming all marketing costs are covered.

Costs That Are Typically Eligible Under PSG Digital Marketing

Under the Productivity Solutions Grant, funding support applies to technology and system adoption, not execution spend. Eligible costs usually include:

• Software licences and subscriptions
  Digital marketing platforms used for SEO, search engine marketing (SEM), social media management, content creation, and analytics.
• Implementation and onboarding fees
  One-time setup, configuration, and deployment costs tied to the approved solution.
• Training and enablement
  Training sessions that help your team adopt and use the digital marketing solution effectively.
• AI-enabled digital marketing systems
  Gen AI platforms that automate content creation, search engine optimisation, and multi-channel workflows, provided they are a pre-approved solution under the IMDA SMEs Go Digital programme.

These costs form the approved solution value on which the up to 50% funding support is calculated.

Costs That Are Not Covered (But Often Confused)

PSG funding does not apply to ongoing marketing execution or media-related expenses, including:

• Google Ads, Meta Ads, LinkedIn Ads, or other media spend
• Influencer fees or marketing agency retainers
• One-off content writing or campaign execution
• General marketing costs not tied to a technology solution

This is why PSG is often misunderstood as a marketing grant. In reality, it is a technology adoption grant for digital marketing systems.

How PSG Funding Varies by the Type of Digital Marketing Solution?

Not all digital marketing solutions attract the same PSG funding value, even though the co-funding cap remains up to 50%. What changes in practice is the approved cost base, which directly affects how much funding your business can receive.

1. Lower-Cost, Single-Function Tools

These are tools focused on one narrow function, such as:

• Standalone SEO tools
• Basic social media scheduling platforms
• Entry-level analytics or reporting software

Because their scope is limited, the approved solution value is usually lower, which means:

• Smaller absolute funding amounts
• Lower return relative to application effort
• Faster adoption, but limited long-term leverage

For example, a S$8,000 tool may technically qualify for PSG, but the funding support of S$4,000 often does not justify the administrative overhead unless bundled with broader needs.

2. System-Level Digital Marketing Solutions

System-level platforms combine multiple digital marketing functions into one approved solution, such as:

• SEO and search engine marketing (SEM)
• Content creation and optimisation
• Social media management and publishing
• Workflow automation and analytics

Because these solutions address multiple operational bottlenecks, they typically carry higher approved costs. This results in:

• Larger absolute funding support
• Better alignment with PSG’s productivity mandate
• Higher ROI beyond the subsidy

For instance, a S$30,000–S$50,000 digital marketing system can unlock S$15,000–S$25,000 in funding, while also replacing multiple tools or agency dependencies.

Is Maximising PSG Funding Always the Right Move for SMEs?

Not necessarily. While SMEs are eligible for up to 50% funding support under the PSG Digital Marketing Grant, maximising the grant amount should not be the primary objective. The real question is whether the funded solution meaningfully improves how your business handles digital marketing.

Many businesses assume that if they are eligible for up to the maximum funding, they should automatically structure their purchase around that cap. In practice, this approach can backfire if the solution selected is misaligned with actual digital marketing needs or operational capacity.

How the Reimbursement Works Better with Addlly AI Solution?

While the PSG Digital Marketing Grant offers up to 50% funding support, it is important to understand that this support is not received upfront. PSG operates strictly on a reimbursement model, which has real implications for cash flow planning.

Under the PSG grant, your business must first pay the full cost of the approved digital marketing solution. Only after implementation and verification can you submit a claim through the Business Grants Portal to receive the subsidised amount.

How SMEs Can Use Addlly AI Within PSG Digital Marketing?

For SMEs evaluating how much funding they can get from the PSG grant, the key is not the 50% cap, but how much digital marketing capability fits inside an approved solution. This is where Addlly AI becomes relevant.

Addlly AI is a Gen AI–powered digital marketing and sales content platform designed as a single system rather than a collection of tools. Because the PSG Digital Marketing Grant supports the adoption of productivity-driven digital marketing solutions, platforms that consolidate multiple workflows under one solution allow SMEs to extract more value from the same funding support.

Addlly AI Capabilities That Align With PSG Digital Marketing

These are the core features that typically sit within PSG-approved digital marketing scope and can be internally linked:

• AI Blog Writer: Long-form content creation for SEO and search engine optimisation.
• AI SEO Audit Tool & SEO AI Agent: Tools to identify gaps and optimise content for organic search performance.
• GEO Audit Tool & AI GEO Agent: Assessing and improving visibility in AI search and answer engines.
• Social Media AI Agent: Content creation and scheduling for social media marketing and brand awareness.
• Newsletter AI Agent: Email content for customer engagement and lifecycle marketing.
• Media Strategy AI Agent: Planning and structuring digital marketing distribution across channels.

Conclusion

Ready to Apply for PSG Digital Marketing Funding? Understanding that you can access up to S$30,000 with up to 50% co-funding changes the conversation from “can we afford this?” to “which solution drives the most growth?”. The eligibility criteria 30% local shareholding and SME status are designed to be inclusive, ensuring that local businesses don’t get left behind.

The application process, while requiring attention to detail, opens the door to powerful technologies. By exploring pre-approved vendors on the Business Grants Portal, specifically those offering advanced AI and GEO capabilities, you position your brand for the future. Don’t leave free money on the table. Verify your eligibility today, select a comprehensive solution like Addlly AI that maximizes your cap, and start building a marketing engine that delivers sustainable ROI.

FAQs – How Much Funding Can I Get Under PSG Digital Marketing Grant