Oona Insurance: Case Study

Background

Oona is a digital general insurance platform in South East Asia. The company aims to expand its presence in the region and become the preferred general insurer for partners and customers by emphasizing superior customer service, advanced technology, and a strong brand. Oona currently operates licensed insurance entities in Indonesia and the Philippines.

Problem

• Manual Process Limitations: Creating well-structured, SEO-optimized blogs that aligned with Oona’s brand voice was time-consuming and lacked flexibility to quickly adapt structure and tone.
• Localization Bottlenecks: It was difficult to clearly communicate complex insurance concepts tailored to specific markets (PH and ID)

Solution With Addlly AI

Addlly built a customized AI playground that would generate localized, factual, and SEO-optimized content with internal links to policies.

• Hyperlocalization: Oona’s AI Playground creates localized content in Bahasa Indonesia, integrating cultural references and tone for better engagement.
• Product Knowledge: Trained on Oona’s insurance products, with options to include product links in SEO-optimized blogs.
• Writing Style: Adapted to Oona’s formal yet approachable tone for both the Philippines (English) and Indonesia (Bahasa).