Kino Indonesia: Case Study

Background

PT Kino Indonesia Tbk is a leading consumer goods company in Indonesia, founded in 1991 by Harry Sanusi. The company has grown from a small distribution business to a major player in the FMCG industry, manufacturing and marketing a diverse portfolio of 33 brands across personal care, beverages, food, and pharmaceuticals categories.

Problem

The website mainly ranked for brand-specific keywords, limiting its visibility and potential to attract a broader audience.

To address this, we need to expand the keyword strategy to include non-branded, generic, and long-tail keywords.

This approach involves creating blogs and optimizing around keywords that relates to Kino’s brands such as cara mengatasi panas dalam (how to overcome internal heat), obat panas dalam anak (medicine for fever in children), manfaat jus apel (benefits of apple juice).

Solution With Addlly AI

With our zero prompt and easy to use interface, high quality content that ranks was created in half the time it takes traditional agencies and at almost half the cost.

• Used our SEO Blog Co-Pilot to produce blogs with SEO best practices built-in – Meta titles and meta description, proper formatting of H1 and H2, and internal linking.
• Built content marketing cadence – nine blogs were created and optimized by a single writer in just a week.