Hock Cheong Automec: Case Study

Background

HC Group is a company in Singapore that specializes in providing integrated solutions for industrial automation and control. They offer a diverse range of products including Adon Shades, Asian Fit, Laser Shades, NBAN™, Kimblade, and D-Pro to cater to various automotive needs.

Problem

The website mainly ranked for brand-specific keywords, limiting its visibility and potential to attract a broader audience.

To address this, we need to expand the keyword strategy to include non-branded, generic, and long-tail keywords.

This approach involves creating and optimizing blog content that targets other products like NBAN™ and Kimblade, aiming to improve organic traffic growth and reach more potential customers searching for related products or industry terms.

Solution With Addlly AI

As part of the IMDA Gen AI Sandbox Program, Addlly created a content marketing plan to enhance HC Group’s online visibility and position them as an automotive industry leader.

Through research, we identified key high-value keywords based on competitor analysis, search volume, and relevance to HC Group’s services.

These keywords formed the foundation of a content strategy designed to target potential customers in Singapore effectively.