ATT Systems Case Study: Featured in AI Overviews Using GEO AI Agent
Earned top citation in Google AI Overviews for core business keywords using Addlly AI’s GEO AI Agent.
For Singapore-based businesses, the shift to Generative Engine Optimization (GEO) is no longer theoretical. It is an important survival strategy. When ATT Systems needed to fix their zero-visibility status, they targeted AI overviews ranking capabilities specifically designed to capture the top spot in modern search results. By using Singapore government’s Productivity Solutions Grant (PSG), they managed to completely transform their digital presence with 50% government grant.
Date as of 3 February 2026.
Key Results At a Glance
- #1 AI Overviews for “queue management” and “queue management systems.”
- Went from zero AI visibility to a #1 ranking in Google AI Overviews in 90 days
- Used the Productivity Solutions Grant (PSG) to fund 50% of implementation costs, lowering the barrier to entry
- Deployed a custom-trained GEO Writing Agent to automate content planning and drafting while keeping brand consistency
- Increased publishing cadence by 8× and earned 65 new keyword rankings
Tool Used
| Tool | Purpose |
|---|---|
| GEO AI Agent | Research, planning, and drafting in ATT’s brand voice |
| GEO Audit Tool | Find AI Overview opportunities and track citations |
| Productivity Solutions Grant (PSG) | Co-fund up to 50% of eligible costs |
About ATT Systems
ATT Systems is a leading Singapore-based technology provider specializing in advanced traffic management solutions, ICT Infrastructure, Smart Systems, and Security solutions to public- and private-sector clients. However, they lacked the digital footprint to match their real-world authority.
Despite being an industry leader in physical infrastructure and traffic systems, their digital presence did not reflect their market dominance. Potential clients searching for traffic management solutions were often met with competitor citations or generic information. To bridge this gap, they needed a solution that could translate their technical expertise into a format that both search engines and AI assistants could understand and recommend.
What Challenges Did ATT Systems Face Before Addlly AI?
Before partnering with Addlly AI, ATT Systems had no AI search visibility, limited capacity to scale content, and no entity-led strategy to support citations in AI answers.
They identified three bottlenecks that kept them invisible in AI-generated results and stuck in a slow, manual publishing cycle.
1. Zero Presence in AI-Powered Search Engines
ATT Systems had a functional website, but it wasn’t showing up where modern buyers were getting answers: inside AI-generated summaries for complex, high-intent queries.
- AI answer engines cited competitors for traffic management questions
- ATT Systems had effectively zero AI search visibility
- Competitors dominated generated summaries used by decision-makers
- Visibility losses translated into missed pipeline and market share
2. Manual Content Creation Limited Publishing Cadence
Content production relied on a small team doing everything manually, which created bottlenecks and kept output too low to build authority.
- Workflow limited publishing to 1-2 articles per month
- Slow cadence made topical authority hard to establish
- Scaling required more headcount or agencies
- Resource constraints blocked consistent output
3. No Systematic Approach to Entity and Citation Planning
Even when content existed, it wasn’t structured to help machines understand relationships between products, topics, and proof signals needed for citations.
- No clear entity mapping across brand, products, and core concepts
- Pages lacked citation-ready structure and supporting evidence paths
- LLMs had weaker confidence in treating ATT Systems as a trusted source
- Content needed restructuring to become more “citeable” in AI answers
How Did Addlly AI’s PSG Plan Solve ATT Systems’ Content Gap?
Addlly AI implemented a custom-trained GEO AI Agent funded by the PSG grant to automate research, planning, and content creation while staying aligned with ATT Systems’ brand guidelines.
Instead of adding headcount or locking into an agency retainer, ATT Systems used the PSG plan to deploy a “digital clone” of their best marketer and turn content into a repeatable system.
Step 1 – Get PSG Plan Access and Set up Addlly AI
With PSG support (up to 50% co-funding, eligibility applies), ATT Systems launched a serious content program without the cost and risk of an agency retainer or building a full internal SEO team.
- Used the PSG plan to reduce implementation cost and commitment risk
- Focused internal effort on approvals and direction, not production
- Established a structured rollout instead of ad hoc content work
Step 2 – Train Addlly AI Agentic Platform on ATT Systems’ Brand and Products
ATT Systems needed volume without sacrificing accuracy or brand voice. The GEO AI Writer Agent was trained on their tone, style, and product portfolio so drafts matched internal standards from day one.
- Trained on brand voice, product naming, and positioning
- Reduced “generic AI draft” issues and correction cycles
- Kept terminology consistent across categories and pages
Step 3 – Onboard the Team So They Can Run It on Their Own
Addlly AI provided onboarding so the team could operate the workflow without relying on external support, turning content production into a repeatable monthly process.
- Set clear workflows and review roles
- Reduced stalled drafts caused by unclear ownership
- Built self-sufficiency for ongoing production
Step 4 – Find the Right Topics Based on Real Buyer Questions
ATT Systems needed topics tied to real demand, especially the kinds of questions that trigger AI-generated summaries. Using Addlly AI’s GEO Audit Tool, the team identified AIO opportunities beyond standard keyword lists.
- Identified buyer questions tied to AI Overviews’ behavior
- Prioritized “summary-likely” informational queries
- Targeted topics designed to improve AI visibility and CTR
Step 5 – Editor-Ready Outputs for Fast Review & Approval
All content produced by Addlly AI was delivered in an editor-ready format, enabling ATT Systems’ in-house editors to review and approve efficiently before publishing. This reduced turnaround time and external agency costs, while maintaining full editorial control.
- Content drafts were pre-structured, on-brand, and aligned to ATT Systems’ positioning
- Product details, terminology, and technical claims were already validated in the workflow
- Editors focused on light-touch refinement and final sign-off, rather than rewriting from scratch
Impact: Faster go-to-market, lower content production costs, and consistent quality at scale.
Step 6 – Build a Monthly Plan and Publish Consistently
The biggest gap wasn’t effort; it was cadence. The GEO AI Writer Agent helped build a rolling calendar that committed the team to eight blogs per month, shifting output from sporadic to predictable.
- Created a steady monthly publishing rhythm
- Increased surface area for rankings and AI citations
- Turned content from backlog into a compounding engine
Step 7 – Improve with Reviews and Simple Reporting
To keep performance moving, the team used the GEO Audit Tool to monitor AI visibility signals and adjust topics and structure based on what was showing up in AI results.
- Tracked AI Overview presence and citation signals
- Refined content based on visibility patterns over time
- Reduced risk of performance drops from algorithm shifts
What Results Did ATT Systems Achieve in 90 Days?
In just 90 days, the company achieved a #1 ranking in Google AI Overviews, expanded keyword coverage by 65 terms, and increased publishing volume by 800%.
The transformation was rapid and measurable. By shifting their focus from traditional SEO to generative engine optimization, ATT Systems caught up and leaped ahead of competitors who were still stuck in the old “10 blue links” paradigm. The AI overview ranking results speak for themselves.
| Metric | Before Addlly AI | After 90 Days | Best For |
|---|---|---|---|
| AI Overview Rank | Not Ranking | #1 Position | Addlly AI GEO |
| Publishing Volume | 1 Article per Month | 8 Articles per Month | Addlly AI GEO |
| Keyword Growth | Stagnant | 65 New Keywords | Addlly AI GEO |
| Team Workload | High Manual Effort | Overall Reduction | Addlly AI GEO |
GEO / AI-Search Wins
The biggest breakthrough was earning the top citation spot for ATT’s core traffic management terms, which placed the brand directly inside Google AI Overviews, where decision-makers often stop scrolling.
- Secured a #1 AI Overviews placement for key traffic management queries
- Moved from “not present” to being the first brand pulled into summaries
- Used a monitoring loop to track appearances, citations, and AIO-trigger queries
- Strengthened placements over time instead of treating AI visibility as a one-off win
SEO & Coverage Growth
The AI wins also lifted the broader organic footprint. ATT Systems expanded visibility across traditional and AI search, showing that GEO and SEO can compound together.
- Added 65 new keyword rankings across their organic footprint
- Improved relevance signals through deeper topical coverage
- Connected products, categories, and buyer intent in more “answer-ready” pages
- Built a stronger authority that supported performance beyond a couple of headline terms
Content Velocity & Brand Consistency
Before the rollout, publishing was too slow to build momentum. After the agent-led workflow, ATT Systems created a steady pipeline tied to priority solutions and buyer questions.
- Increased cadence to 8 posts per month (~800% growth)
- Built a predictable content calendar instead of sporadic publishing
- Improved “citeability” with clearer definitions and tighter sections
- Maintained accuracy and voice through an agent trained on ATT Systems terminology
Business Impact
Operationally, the team reduced workload by offloading repeatable tasks to Addlly AI’s agents, then focused human time on prioritization, positioning, and sales alignment.
- Reduced manual effort on topic ideation, first drafts, and AI visibility monitoring
- Avoided the cost structure of an agency retainer or added headcount
- Created a workflow that keeps producing month after month
- Turned content into a durable engine for consistent AI-search visibility
How Can Your Business Leverage the PSG Grant for Digital Marketing?
Eligible Singapore businesses can apply for the PSG grant to cover up to 50% of costs for approved solutions, such as Addlly AI, through a simple application workflow.
If you are looking to replicate ATT Systems’ success with Addlly AI, its PSG-approved plan can help you stand up agentic content ops, fast. We train a custom GEO AI Writer Agent on your brand voice and products, pair it with our GEO Audit Agent, and run a tight Audit → Train Agent → Plan → Publish → Measure workflow so you can show movement in Google/AI search without hiring a large agency.
PSG Co-Funding to Reduce Cost
PSG reduces adoption risk by making modern AI search optimization financially accessible for SMEs that can’t justify long retainers or big headcount increases.
- Covers up to 50% of approved solution costs (eligibility applies)
- Lowers the risk of investing in a new content system
- Shifts spend from “one-off content” to a repeatable operating system
- Helps teams move faster without stretching internal bandwidth
Custom Agents Trained on Your Brand and Products
Generic AI drafts often sound interchangeable and miss product details. The PSG plan solves that by training agents on your brand voice, positioning, and terminology.
- Trains on your tone, messaging, and product language
- Produces drafts closer to publish-ready, reducing edit cycles
- Avoids vague “AI blur” content that blends in with competitors
- Improves consistency signals that support AI citations and search visibility
A Simple Workflow from Audit to Reporting
The workflow is designed to be practical, with clear steps that remove common bottlenecks like endless ideation and inconsistent publishing.
- Audit what’s working, what’s missing, and where visibility is most winnable
- Train the agent on your brand + product knowledge
- Build a calendar tied to buyer questions and priority solutions
- Publish consistently, then review performance and iterate
Light Lift for Your Team, No New Hires Needed
Small teams get leverage because the agents handle repeatable execution while humans focus on decisions that actually move the pipeline.
- Agents take on topic ideation, drafting, and optimization patterns
- Your team owns approvals, accuracy, and positioning
- Execution keeps moving without burnout or added headcount
- Creates sustainable output instead of sprint-and-stall cycles
Clear Measurement, Weekly Updates, and Easy Integrations
Visibility only matters if it’s measurable. The plan emphasizes simple reporting and fit with existing workflows so it doesn’t become “another tool to manage.”
- Weekly reporting to track what’s improving vs stalling
- Tracks traditional search performance alongside AI-driven discovery signals
- Designed to integrate with common CMS and publishing workflows
- Makes iteration easy: update what works, fix what doesn’t, repeat
How Can Businesses Replicate This Growth With Addlly AI?
ATT Systems’ results show what happens when funding support meets a repeatable content system. With PSG co-funding and Addlly AI’s custom GEO agents, the team removed content bottlenecks, improved AI-search visibility, and built a workflow designed to keep compounding.
1. Use PSG to Reduce Adoption Risk
Apply PSG support to offset up to 50% of eligible costs, so the team can invest in a real operating system for visibility instead of relying on sporadic campaigns.
2. Deploy a Brand-Trained GEO AI Writer Agent
Train a custom agent on your brand voice, product terminology, and positioning so content ships faster without sacrificing accuracy or sounding generic.
3. Run a Simple, Repeatable Loop
Use the same workflow ATT Systems used, Audit → Train Agent → Plan → Publish → Measure, to publish consistently, track AI visibility, and improve results over time.
Teams that move early win the answer layer. The fastest path is combining available funding with an agent-led system built for AI search.
Check PSG eligibility and start building an AI-search content engine with Addlly AI. Book a free demo today.
Within three months on Addlly AI’s PSG plan, we went from almost no search presence to #1 in Google AI Overviews for our core topics, and a much larger keyword footprint. The setup was quick, the training was practical, and the gains were visible.
ATT Systems
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Answers to
Frequently
Asked Questions
What problem was ATT Systems trying to solve?
ATT Systems had strong real-world credibility, but almost no visibility inside AI-generated answers. They needed a way to show up where buyers now get summaries, without expanding headcount or relying on an expensive agency-style content model.
What did “success” look like in this case study?
Success meant moving from zero presence in AI answers to a #1 placement in AI Overviews, while also expanding traditional search coverage. The outcome combined AI citation wins, higher publishing velocity, and new keyword rankings, all within a 90-day window.
How did PSG make the rollout easier?
The Productivity Solutions Grant reduced the financial risk by co-funding eligible costs, so a smaller team could adopt a structured content system faster. Instead of delaying or downsizing the initiative, PSG made it practical to launch a consistent program with clear measurement.
What is the GEO AI Writer Agent used for?
The GEO AI Writer Agent handles the repeatable execution work: researching, planning, and drafting content in the company’s voice. Because it is trained on brand and product language, it helps teams publish more without sacrificing terminology accuracy or sounding generic.
What is the GEO Audit Agent used for?
The GEO Audit Agent is used to spot AI Overview opportunities and track visibility signals over time. It helps identify queries likely to trigger summaries, monitors citations/appearances, and supports iteration, so performance improves month after month, not just during a one-off push.
How did ATT Systems increase publishing from 1 to 8 posts a month?
The shift came from replacing ad hoc writing with a rolling calendar and an agent-led workflow. The team focused on direction and approvals while the agent produced drafts consistently, turning content from “when we have time” into a dependable monthly system.
Did optimizing for AI search hurt traditional SEO?
No. The document frames GEO and SEO as mutually reinforcing. As content becomes more structured and answer-ready, it can earn AI citations while also expanding keyword coverage and improving relevance signals that support broader organic visibility in standard search results.
Where did results show up besides Google AI Overviews?
The article highlights visibility across AI assistants as a priority, including ChatGPT, Perplexity, and Google Gemini. The goal is consistent presence wherever buyers compare answers, not a single channel win.
What does a business need to provide to get started?
The lift is intentionally light. Share your brand materials, product references, and a simple approval process. With those inputs, the workflow can run end to end: audit, plan, draft, publish, and measure, so your team stays focused while the system handles execution.