ATT Systems: Case Study

Achieved AI Overviews citation on key business citation using Addlly AI Generative Engine Optimization AI Agent

See How ATT Systems Ranked #1 in AI Overviews Using Addlly AI PSG Grant

ATT Systems needed visibility in the new world of AI search like Google AI Overviews, ChatGPT, Perplexity, Gemini. The team did not have a large in house team for content marketing, SEO and didn’t want an expensive agency. Using Addlly AI’s Productivity Solutions Grant (PSG) Plan, their team could start creating generative engine optimized content internally.

In 90 days, ATT hit #1 in AI Overviews for core terms and added 65 newly ranked keywords, all without new headcount or full-scale SEO team.

Key Results At a Glance

#1 AI Overviews for “queue management” and “queue management systems”
Achieved monthly sustained blog publishing cadence of 8 optimized blogs.
65 newly ranked keywords, 20 ranking improvements.
No new hires. No agency retainer.
Authority score: 26. stronger coverage in Singapore and India.

Data as of 22 October 2025.

About ATT Systems

ATT Systems Group is a Singapore-headquartered technology company delivering Traffic Management, ICT Infrastructure, Smart Systems, and Security solutions to public- and private-sector clients.

The Problem

ATT Systems needed a practical way to show up in Google AI Overviews and modern AI assistants, but they had limited internal resources and no consistent content engine. Their existing pages weren’t structured for quick AI citation, so even when prospects searched, the brand wasn’t appearing where it mattered.

No blog cadence: Few fresh surfaces to rank, or to be cited by AI systems.
Low organic visibility: Minimal momentum from search across priority solutions.
Not AI-ready: Pages lacked concise, entity-aligned “answerable” sections, giving AI engines little to quote.

Addlly AI Solution

Through Addlly AI’s PSG Plan (eligible for 50% grant support), ATT Systems gained access to our agentic AI platform with a custom-trained Marketing AI Agent built specifically for them. This agent was trained on ATT’s brand voice, tone, writing style, and the full ATT product portfolio, so every output reflected their positioning and terminology from day one.

We then ran a hands-on onboarding and training program to enable ATT’s team to use the GEO AI Agent independently. The agent was used to generate AI-powered topic ideas and assemble a rolling content calendar that schedules eight blogs per month, ensuring month-on-month publishing momentum designed for SEO and AI search (GEO) visibility.

Provided PSG-backed access (up to 50% grant) to Addlly AI’s platform.
Deployed a custom Marketing Agent trained on ATT’s brand voice, tone, and products.
Conducted live onboarding & enablement for ATT’s team to operate the agents confidently.
Used the GEO AI Agent to surface buyer-intent topic ideas aligned to AI-search queries.
Built a monthly content calendar committing to 8 blogs/month for consistent growth.
Ensured outputs follow ATT style guidelines and reflect product naming/feature accuracy.
Set up review and iteration loops so topics and posts evolve with performance data.
Established reporting checkpoints (SEO & GEO metrics) to track impact and refine the plan.

Results (90 Days)

In three months, ATT Systems turned a resourcing bottleneck into a growth engine, using a PSG-backed, custom-trained Marketing Agent and the GEO AI Agent to plan and publish 8 blogs/month while lifting both AI-search and traditional SEO performance. Crucially, these outcomes were achieved without hiring new staff or retaining a content/SEO agency.

The Numbers Tell The Story

#1 placements in Google AI Overviews for two competitive terms, 65 newly ranked keywords, and broader visibility across Singapore and India, all while maintaining brand-true voice and product accuracy through the agent’s training data.

GEO / AI-Search Wins

#1 in Google AI Overviews for:
- “queue management” → 12th → 1st
- “queue management systems” → 9th → 1st
Increased appearances across ChatGPT, Perplexity, and Gemini for buyer-intent queries driven by the GEO AI Agent’s topic mapping and answer-ready copy.
Consistent entity alignment (brand, products, categories) improved disambiguation and citation odds.

SEO & Coverage Growth

65 newly ranked keywords added to the footprint and 20 ranking improvements on priority queries.
Authority score: 26 and stronger geographic coverage in Singapore and India.
Lift in organic sessions and higher CTR from intent-aligned titles/meta generated via the agentic workflow.

Content Velocity & Brand Consistency

8 blogs/month published from a rolling content calendar, planned with the GEO AI Agent, drafted by the Marketing Agent, and refined to ATT’s brand voice, tone, and product lexicon.
Zero prompt fatigue: on-brand, factual outputs produced without expanding headcount.

Business Impact

PSG co-funding (up to 50%) de-risked adoption and sped up time-to-value.
Teams became self-sufficient: onboarding + enablement ensured content operations and GEO optimization could continue in-house.
Clear demo/contact pathways (in-flow CTAs) translated visibility into meaningful pipeline activity.

Implementation Snapshot (use these visuals)

GEO dashboard: First AI Overviews appearance → #1 positions for “queue management” and “queue management systems.”
GSC performance: Title/description refresh → CTR uplift on priority pages.
Workflow view: Monthly 8-blog content calendar generated by the Marketing Agent and GEO AI Agent.

PSG: How to Get Started

If you’re an SME evaluating Productivity Solutions Grant (PSG) support, Addlly AI’s PSG-approved plan helps you stand up agentic content ops, fast. We train a custom Marketing Agent on your brand voice and products, pair it with our GEO AI Agent, and run a tight Audit → Train Agent → Plan → Publish → Measure workflow so you can show movement in Google/AI search without hiring a large agency.

Co-funding: Up to 50% grant support (eligibility applies).
What you get: Custom-trained Marketing Agent + GEO AI Agent, topic ideation, monthly calendar (e.g., 8 blogs/month), on-brand drafts, GEO/SEO tuning, and weekly reporting.
Time to value: Typical onboarding + agent training finishes in ~2 weeks, first signals often appear by weeks 3-6.
Your effort: Provide brand materials, product refs, and quick approvals, no new hires required.
Measurement: GA4, Search Console, and AI-search (AI Overviews, ChatGPT, Perplexity, Gemini) tracking with clear weekly summaries.
Security & fit: Enterprise-grade workflows; works with common CMS + integrations (e.g., WordPress/Zapier).

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Hock Cheong Automec significantly boosted its SEO rankings and traffic within one month.

Within three months on Addlly AI’s PSG plan, we went from almost no search presence to #1 in Google AI Overviews for our core topics, and a much larger keyword footprint. The setup was quick, the training was practical, and the gains were visible.

ATT Systems

Tools Used

1-Click Blog Writer (customised)
SEO Blog Co-Pilot (customised)

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Answers to Frequently
Asked Questions

Are We Eligible for PSG?

To qualify, businesses must be SMEs, registered in Singapore with at least 30% local ownership, and must be using the solution to enhance productivity We’ll check eligibility during your consult and outline next steps.

What Exactly is Delivered Under This Plan?

A custom Marketing Agent trained on your brand + a GEO AI Agent for topic/entity strategy, a monthly content calendar (e.g., blogs and social media posts), on-brand drafts, GEO/SEO tuning, and content outputs (depending on the exact plan).

How Soon Can We Expect Visible Outcomes?

Addlly AI takes 1 week to set up/train agents for your brand. Early lifts typically weeks 3–6. Stronger results by ~30-90 days, depending on competition.

Do We Need Writers or a Separate SEO Agency?

No. Your team reviews, approves and posts. Our AI Agents generate drafts and GEO-aligned topics. We handle the entire workflow. Your team will need to finalize the outputs and post in their respective channels.

What Proof Will We See?

Screenshots + metrics: AI Overviews appearances/ranks, keyword growth, CTR changes, and traffic to priority pages, increased followers on social media channels.

Can We Do This Without a Blog Team?

Yes. The plan includes an 4-8-blogs/month cadence operated through the agents, with your team approving final copy.

How Much Internal Time is Needed?

Typically 1–2 hours/week for approvals and occasional inputs (product updates, campaign priorities).

Does This Replace SEO?

No. It extends SEO with GEO, so you win in Google search and in AI answers (AI Overviews, ChatGPT, Perplexity, Gemini).

What Happens After the Grant Period?

You can continue on a month-to-month plan or scale the cadence. The trained agents and playbooks remain in place. The ongoing subscription will not be eligible for any grant; however, the price will be purely for usage as the setup and training costs won’t be applicable.

Which Languages/Markets Can You Support?

English by default. We can enable multi-language content and market-specific GEO targeting as needed.