EDGE Grant for Gen AI Digital Marketing
PSG Grant Is Now EDGE
Get your brand found across Google, ChatGPT, Google AI Overviews, Perplexity and other AI search platforms with Addlly AI, a pre-approved Gen AI digital marketing solution under EDGE.
Build your SEO, GEO, social media and content capabilities with brand-trained AI agents that help your team create high-quality content up to 5x faster.
Get up to 50% EDGE Grant and start your Addlly AI package from $2,150.
Addlly AI is an IMDA-approved vendor for the EDGE Grant, helping businesses adopt Gen AI for digital marketing, SEO, GEO, social media and content creation.
What Is the New EDGE Grant?
The EDGE Grant is Singapore’s consolidated business grant, bringing together support previously available under the Productivity Solutions Grant (PSG), Enterprise Development Grant (EDG) and Market Readiness Assistance (MRA).
EDGE grants businesses across areas such as digitalisation, automation, innovation and internationalisation, with eligible SMEs receiving up to 50% grant and non-SMEs up to 30%, depending on the qualifying activity.
Funding
Productivity
AI Visibility
Marketing
How Can Businesses Use the EDGE Grant for Digital Marketing ?
Businesses can use EDGE to grant eligible digitalisation projects that improve productivity and build new capabilities through technology and AI.
Addlly AI is a pre-approved vendor for the EDGE Grant, helping businesses strengthen content creation, SEO, GEO, social media and AI search visibility with brand-trained AI agents.
PSG vs EDGE Grant: What Has Changed?
Grant structure
Business coverage
Scope
Digital grant
Funding grant
Annual grant
Standalone Productivity Solutions Grant
Primarily SMEs
Pre-approved productivity solutions
Digital solution adoption
Up to 50%
PSG-specific cap
Traditional search results
SMEs and non-SMEs
Broader business transformation activities
Automation & digitalisation
SMEs up to 50%; non-SMEs up to 30%
Up to $30,000 across EDGE activities
Who Is Eligible for the EDGE Grant for Gen AI Digital Marketing?
Eligibility for the EDGE Grant depends on your business and the specific activity you are applying for. EDGE is open to eligible Singapore businesses, including SMEs and non-SMEs.
Registered and Operating in Singapore
Your business must be registered and operating in Singapore.
Eligible Business Activity
Your project must fall under an EDGE-granted activity. The eight business areas are Automation, Digitalisation, Business Strategy, Financial Management, Innovation, Internationalisation, Standards and Sustainability.
Meet Activity-Specific Requirements
Additional eligibility requirements may apply depending on the selected EDGE activity and project scope.
Qualify for the Relevant GrantLevel
Eligible SMEs can receive up to 50% support, while non-SMEs can receive up to 30%, depending on the activity.
What Does Addlly AI's EDGE Grant for Gen AI Digital Marketing Cover?
Eligible Singapore businesses can use the EDGE Grant to grant digitalisation with Addlly AI. Our AI-powered platform strengthens content creation, search visibility and multi-channel marketing while reducing manual work.
Get up to 50% grant for eligible digitalisation activities under EDGE.
Why Choose Addlly AI for the EDGE Grant for Gen AI Digital Marketing?
Addlly AI combines brand-trained AI agents with SEO, Generative Engine Optimisation (GEO) and social media capabilities to help businesses build visibility across Google and AI search while scaling content creation.
Built for SEO and AI Search
Drive measurable improvements in engagement, traffic, and conversions.
Reduce Agency Dependency
Build AI-powered marketing workflows in-house and reduce reliance on external agencies for ongoing content production.
AI Agents Trained on Your Brand
Create consistent, on-brand content using AI agents trained on your brand, products and guidelines.
Local Training and Grant
Get onboarding, training and ongoing grant from Addlly AI’s Singapore team.
Built for long-term value: Strengthen the foundations of your team’s digital marketing workflow, ensuring long-term benefits that go beyond the initial EDGE-granted project.
EDGE Packages and Pricing for Gen AI Digital Marketing with Addlly AI
Package 1
Starter Package
Perfect for small businesses getting started with AI marketing.
Contract Term
Content Actions (per month)
Number of Brands
Catalog Integration
Dashboard Licenses
Annual Price
Net Price (After 50% EDGE Grant)
Net Monthly Price
Package 2
Growth Package
For growing businesses ready to scale their content and reach.
Contract Term
Content Actions (per month)
Number of Brands
Catalog Integration
Dashboard Licenses
Annual Price
Net Price (After 50% EDGE Grant)
Net Monthly Price
Package 3
Multibrand Package
For established businesses managing multiple brands.
Contract Term
Content Actions (per month)
Number of Brands
Catalog Integration
Dashboard Licenses
Annual Price
Net Price (After 50% EDGE Grant)
Net Monthly Price
Flexible EDGE Grant Packages Starting From $2,150
Customise your annual EDGE package based on your business needs, within the $30,000 Digitalisation cap. Add extra capacity for $15 per additional action per month. Additional actions must be included in the annual package and cannot be purchased ad hoc.
All Packages Include:
Kick-off Call:
Business needs &
workflows
Training and Feedback:
1-hour session each for training and user feedback
How to Apply for the EDGE Grant for Gen AI Digital Marketing in Singapore With Addlly AI
Contact Addlly AI for a Formal Quotation
Get in touch with Addlly AI to discuss your digital marketing needs, project scope and suitable EDGE package. We will provide a formal quotation based on your selected solution. Email us at hello@addlly.ai.
Confirm Your Solution Package
Sign in using your company’s Corppass account to confirm your solution package and generate a package reference ID. You will need this reference ID when submitting yo
Receive & Accept Your Letter of Offer
If your application is approved, review and accept the Letter of Offer (LOF) and its terms before proceeding with the project.
Submit Your Claim
Complete the required project deliverables and submit your claim with the necessary granting documents through the Business Grants Portal, according to the terms and timeline in your Letter of Offer.
Build Your Solution Package
Based on your Addlly AI quotation, select the suitable solution package on SMEs Go Digital. Customise the package if needed, including components such as licences and professional services. Your selected package must match the vendor quotation exactly.
Prepare & Submit Your Application
Prepare the required information and submit your EDGE Grant application through the Business Grants Portal (BGP), using the package reference ID generated in the previous step.
Start Your Project With Addlly AI
Once the required approvals are in place, start using Addlly AI to improve content creation, SEO, GEO, social media and AI search visibility.
5 Things You Need to Know About the EDGE Grant
Before applying for the EDGE Grant, it is important to understand what has changed from PSG, how much grant your business may receive, and what you need to do before starting your project.
1
EDGE Replaces PSG, EDG and MRA
One consolidated framework now covers multiple areas of business growth and transformation.
2
SMEs Can Receive Up to 50% Grant
Grant levels depend on the business type, qualifying activity and approved project.
3
EDGE Packages Are Flexible
SMEs can customise their solution package based on their needs, within the $30,000 Digitalisation cap.
4
There Is an Annual Grant Cap
Businesses can receive up to $330,000 in EDGE grant per year across qualifying activities.
5
Apply Before Starting Your Project
Businesses should apply and receive the required approval before starting the project or making related payments.
How Can Addlly AI Help Your Business With Gen AI Digital Marketing?
Addlly AI helps businesses reduce agency dependency, control digital marketing costs, and execute campaigns faster with ready-to-publish AI-powered content. From blogs and social media to newsletters and YouTube, businesses can create content across channels while strengthening their visibility in search and AI platforms.
Improve Search & AI Visibility
Strengthen your presence across traditional search and AI platforms, helping more customers discover your business.
Generate More Leads
Reach potential customers through content that builds visibility, credibility, and interest across search and digital channels.
Publish Content Across Channels
Create blogs, social media posts, newsletters, and YouTube content without relying heavily on external agencies.
Reduce Marketing Costs
Use EDGE grantfor eligible Gen AI digital marketing activities while reducing ongoing agency and content production costs.
Build a more efficient marketing workflow with AI that works around your brand, channels, and content needs.
Claim Your EDGE Grant for AI Marketing
See How Our Clients Improved Their Brand Presence in AI Search
The ATT Systems case study supports this very well: they went from zero AI visibility to #1 in Google AI Overviews within 90 days, while also gaining 65 new keyword rankings and increasing publishing cadence from 1 to 8 articles per month.
#1
Google AI Overviews
90 Days
From zero AI visibility
to #1 in AI Overviews
65
New keyword rankings
Strengthened search presence
PSG-Approved Solution by Addlly AI
Helping Business Grow with Generative AI
EDGE Grant Resources for Gen AI Digital Marketing
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Start Your Journey Today with Addlly AI
Ready to get started? Explore how the EDGE Grant can grant your business in adopting Gen AI for digital marketing, SEO, GEO, content creation and AI search visibility.
FAQs EDGE Grant for Gen AI Digital Marketing
How Much EDGE Grant Funding Can a Business Receive?
Eligible SMEs can receive up to 50% funding support, while non-SMEs can receive up to 30%, depending on the qualifying EDGE activity. Businesses can receive up to $30,000 in total EDGE grant support per year, subject to the project scope, eligibility requirements and approval by Enterprise Singapore.
Can I Apply for the EDGE Grant Before Paying for the Solution?
Yes. Businesses should submit their EDGE Grant application before starting the project or making payments related to the proposed solution. Applications are submitted through the Business Grants Portal (BGP). Businesses should wait for approval and review the Letter of Offer before proceeding with the project or making payments.
How Long Does an EDGE Grant Application Take?
The processing time for an EDGE Grant application can vary depending on the selected activity, project scope and completeness of the information submitted. Businesses planning a digitalisation project should apply early and allow sufficient time for Enterprise Singapore to assess the application before committing to or starting the proposed project.
How Do I Claim the EDGE Grant?
After completing the approved project requirements, businesses can submit an EDGE Grant claim through the Business Grants Portal (BGP). You will need to provide the required supporting documents and demonstrate that the approved project has been completed. Claims must follow the requirements and submission timeline stated in your Letter of Offer.
What Addlly AI Solutions Can Support an EDGE Digitalisation Project?
Addlly AI provides Gen AI digital marketing capabilities including the GEO Audit Tool, AI Visibility Blog Agent, Newsletter AI Agent, Social Media AI Agent and YouTube AI Agent. These solutions help businesses improve content creation, SEO, GEO, social media marketing and visibility across Google, ChatGPT and other AI search platforms.
How Does Addlly AI Help Businesses Apply for the EDGE Grant?
Addlly AI can help businesses understand the relevant EDGE Grant activity, define their Gen AI digital marketing project scope, and prepare the required solution information and quotation. Once the project is approved, our Singapore team provides onboarding, training and implementation support to help businesses adopt Addlly AI effectively.
What Is the Difference Between the EDGE Grant and PSG?
The EDGE Grant brings together business support previously available through PSG, EDG and MRA under a broader framework. While PSG focused largely on adopting pre-approved productivity solutions, EDGE supports a wider range of business activities, including digitalisation, productivity, innovation and internationalisation, with support based on the qualifying activity.