The EDGE Grant digital marketing packages can help Singapore businesses adopt AI-powered digital marketing capabilities across SEO, GEO, content creation, social media, and AI search visibility. With EDGE consolidating support previously available through PSG, EDG and MRA, businesses can now explore eligible digitalisation projects that strengthen productivity and build long-term digital capabilities.
From AI-powered content creation and search engine optimization to Generative Engine Optimization (GEO), social media marketing, and AI search, digital marketing is becoming increasingly technology-driven. Addlly AI supports these workflows with brand-trained AI agents designed to help businesses create on-brand content, improve search visibility, and execute marketing activities more efficiently.
Understanding how EDGE Grant digital marketing packages work is important before selecting a solution. This guide explains what EDGE-supported digital marketing can include, how funding and eligibility work, what has changed from PSG, how to choose the right digital marketing solution, and how businesses can apply for EDGE support.
What Is the EDGE Grant for Digital Marketing?
The EDGE Grant is Singapore’s consolidated business grant, bringing together support previously available through PSG, EDG and MRA. It supports businesses across areas including digitalisation, automation, innovation and internationalisation, with support depending on the business and qualifying activity.
For digital marketing, eligible businesses can use EDGE to support digitalisation projects that improve productivity and build capabilities through technology and AI. This can include SEO, Generative Engine Optimization (GEO), content creation, social media marketing and AI search visibility.
These digitalisation projects can involve evaluating different EDGE digital marketing solutions as businesses transition to the broader EDGE framework.
What Changed From PSG to EDGE for Digital Marketing?
The shift from PSG to EDGE changes how businesses should approach grant-supported digital marketing. EDGE consolidates support previously available through PSG, EDG and MRA, with a broader focus on business transformation rather than standalone productivity solutions.
Grant Structure
Under the previous PSG framework, support focused on pre-approved productivity solutions. EDGE takes a broader approach, covering areas such as digitalisation, automation, innovation and internationalisation, depending on the qualifying activity.
Business Coverage
PSG was primarily designed around SMEs, while EDGE can support both SMEs and non-SMEs, with the applicable support level depending on the business type and qualifying activity. SMEs can receive up to 50% support, while non-SMEs can receive up to 30%.
Funding Support
EDGE provides up to 50% support for eligible SMEs and up to 30% for non-SMEs, with an annual grant cap of up to S$30,000 across EDGE activities. Businesses should assess the applicable funding you can get under PSG digital marketing grant when comparing the previous PSG framework with the current EDGE structure.
How Do EDGE Grant Digital Marketing Packages Work?
The process starts by identifying the digital marketing capabilities a business needs and matching them with an eligible EDGE-supported activity. From there, the solution is structured, quoted, submitted for approval, and implemented after the grant application is approved.
1. Identify Your Digital Marketing Needs
Businesses first determine where they need stronger digital capabilities, such as SEO, AI-powered content creation, social media marketing, GEO or AI search visibility.
2. Build the Solution Package
The selected solutions are combined into a package that matches the business requirements. The package should clearly reflect the services, licences and professional components included in the quotation.
3. Confirm the Solution Package
The solution package is confirmed through the relevant SME Go Digital process, generating a package reference ID that is used for the grant application.
4. Submit the EDGE Application
The business prepares the required documents and submits the EDGE application through the Business Grants Portal before starting the project.
5. Start the Project After Approval
Once the Letter of Offer is received and accepted, the business can begin the project with the selected vendor.
6. Submit the Claim
After completing the project, the business submits its claim through the Business Grants Portal with the required supporting documents.
What Types of Digital Marketing Solutions Can EDGE Support?
EDGE-supported digitalisation can cover different areas of modern digital marketing, depending on the qualifying activity and the business’s requirements. For businesses adopting AI-powered marketing, these capabilities can span search, content, social media and AI search visibility.
SEO and Search Visibility Solutions
SEO solutions can help businesses strengthen search engine optimization, improve website visibility, and build a more consistent organic search presence.
Generative Engine Optimization and AI Search
As search expands beyond traditional search engines, businesses can also build capabilities around Generative Engine Optimization (GEO) and AI search visibility across AI-powered search experiences.
AI-Powered Content Creation
AI can support content creation workflows by helping businesses produce marketing content more efficiently while maintaining consistency across different channels.
Social Media Marketing
Digital marketing solutions can also support social media marketing, helping businesses manage content and maintain a consistent presence across social platforms.
Newsletter and Email Marketing
Businesses can also use AI-powered workflows for newsletter and email marketing, supporting content creation and recurring communication with customers.
What EDGE Grant Digital Marketing Packages Are Available?
Addlly AI offers digital marketing packages designed around different business needs, content volumes, brand requirements and product catalogue sizes. Each package provides different levels of access to AI-powered marketing capabilities over a 12-month period.
Starter Package
The Starter Package is designed for small businesses beginning with AI-powered digital marketing.
- Contract term: 12 months
- Content actions: 10 per month
- Number of brands: 1
- Catalogue integration: Up to 5 products
- Dashboard licences: 1
- Annual price: SGD 4,300
- Illustrative price at 50% EDGE support: SGD 2,150
Growth Package
The Growth Package is designed for growing businesses that need greater content capacity and broader product catalogue integration.
- Contract term: 12 months
- Content actions: 25 per month
- Number of brands: 1
- Catalogue integration: Up to 10 products
- Dashboard licences: 1
- Annual price: SGD 7,000
- Illustrative price at 50% EDGE support: SGD 3,500
Multibrand Package
The Multibrand Package is designed for established businesses managing multiple brands and larger product catalogues.
- Contract term: 12 months
- Content actions: 40 per month
- Number of brands: 3
- Catalogue integration: Up to 30 products
- Dashboard licences: 3
- Annual price: SGD 10,000
- Illustrative price at 50% EDGE support: SGD 5,000
EDGE support is subject to eligibility, qualifying activity and approval. The prices above illustrate the package cost at 50% support and should not be treated as guaranteed grant amounts.
How Much EDGE Grant Support Can Businesses Receive?
EDGE support varies by business type and qualifying activity. The current framework provides different support levels for SMEs and non-SMEs, alongside an annual grant cap across EDGE activities.
| Business Type | Maximum EDGE Support | Annual Grant Cap |
| SMEs | Up to 50% | Up to S$30,000 across EDGE activities |
| Non-SMEs | Up to 30% | Up to S$30,000 across EDGE activities |
The applicable support level depends on the qualifying activity and project requirements. Businesses should confirm the relevant criteria before committing to a digital marketing project.
Who Is Eligible for EDGE Grant Digital Marketing Support?
EDGE eligibility depends on the business, the proposed activity and the requirements attached to that activity. For digital marketing projects, businesses should confirm that the proposed solution falls within an eligible EDGE-supported area before applying.
Registered and Operating in Singapore
The business must be registered and operating in Singapore to qualify for EDGE support.
Eligible EDGE Business Activity
The proposed project must fall within an EDGE-supported business activity. These areas include digitalisation, automation, business strategy, financial management, innovation, internationalisation, standards and sustainability.
Activity-Specific Requirements
Eligibility can also depend on the requirements of the specific EDGE-supported activity. Businesses should therefore verify the relevant criteria for their proposed digitalisation project before submitting an application.
Support Level Based on Business Type
Eligible SMEs can receive up to 50% support, while non-SMEs can receive up to 30% support, subject to the qualifying activity and applicable requirements.
Why Choose Addlly AI for EDGE Grant Digital Marketing?
Addlly AI brings SEO, AI-powered content, social media, and AI search capabilities into one digital marketing platform. Its AI agents are designed to work around a business’s brand, content requirements, and marketing workflows.
GEO Audit Tool
The GEO Audit Tool measures a brand’s visibility across AI search platforms such as ChatGPT, Perplexity, Gemini, and Claude. It helps businesses identify visibility gaps and opportunities to improve their presence and citations in AI-generated answers.
AI Visibility Blog Agent
The AI Visibility Blog Agent helps businesses create SEO- and GEO-focused blog content designed for visibility across Google and AI search platforms. It supports consistent content production while reducing the manual effort involved in research, drafting and optimisation.
Newsletter AI Agent
The Newsletter AI Agent helps businesses create newsletters and email marketing content more efficiently while maintaining consistent brand voice and messaging.
Social Media AI Agent
The Social Media AI Agent helps businesses generate on-brand social media content using AI-powered ideas, captions, visuals, and platform-specific formats.
YouTube AI Agent
The YouTube AI Agent supports video content workflows with AI-assisted ideas, scripts, titles, descriptions, and other content elements, helping businesses streamline the production process.
Kickstart Your EDGE Application Today
The EDGE Grant can help Singapore businesses build stronger digital marketing capabilities through eligible digitalisation projects. From SEO and AI-powered content creation to social media, GEO and AI search visibility, the right solution can support both immediate marketing needs and longer-term digital capabilities.
Before starting the project, businesses should confirm the eligible activity, applicable support level and solution requirements. Once the EDGE application is approved, the project can move forward with the selected solution and implementation partner.
For businesses considering AI-powered digital marketing, Addlly AI provides solutions across SEO, content creation, social media, GEO, and AI search visibility, helping teams bring more of their marketing workflow in-house.
