What is a PSG Digital Marketing Grant? Get Help for Your Business

If you run a small or medium business in Singapore, you have likely heard someone mention “PSG digital marketing” or asked yourself, what is a PSG digital marketing grant and wondered how it works for your brand. This guide walks you through the Productivity Solutions Grant (PSG) step by step, with a focus on the PSG Digital Marketing Grant, so you know what is covered, how to apply, and how to fit it into your marketing strategy.

Quick Summary – All About PSG Digital Marketing Grant

• The PSG Digital Marketing Grant sits under the Productivity Solutions Grant (PSG) and helps SMEs in Singapore pay for pre approved digital marketing IT solutions.
• SMEs can receive up to 50% funding support on approved package fees such as setup and management, but ad spend is not covered.
• To qualify, your business must be registered in Singapore, have at least 30% local shareholding, and meet SME limits on revenue or group employment size.
• Applications are submitted through the Business Grants Portal (BGP), and projects must use a pre approved solution from an IMDA SMEs Go Digital vendor.
• The PSG digital marketing grant works best when used within a clear plan that combines SEO, search engine marketing and social media marketing for measurable results.

What is the PSG Digital Marketing Grant?

The PSG Digital Marketing Grant sits inside the broader Productivity Solutions Grant (PSG), which helps Singapore SMEs offset the cost of approved IT and digital solutions that boost day to day efficiency. For digital marketing, the PSG grant supports the adoption of a pre approved solution such as a digital marketing package that includes:

• SEO
• Search engine marketing (SEM)
• Social media marketing (SMM)
• Other digital marketing services from a pre approved vendor like Addlly AI

In simple terms, the PSG Digital Marketing Grant is a digital marketing grant that gives funding support for your campaign setup and management, when you choose a pre approved solution under the IMDA SMEs Go Digital programme.

Read our guide on: Best PSG Digital Marketing Vendors List

How the Productivity Solutions Grant (PSG) Works for Digital Marketing?

As part of the IMDA SMEs Go Digital effort that helps SMEs use digital tools in a structured way, the Productivity Solutions Grant PSG covers:

• Up to 50% of costs for the adoption of digital marketing platforms or tools
• The purchase, lease, subscription of the IT solution. In other words, PSG support is for the subscription of the IT solutions and professional service fees.

So when you hear “PSG digital” or “solutions grant PSG support”, it usually refers to this same scheme, simply applied to a digital marketing package for your business in Singapore.

Who is Eligible for the PSG Digital Marketing Grant?

To qualify for the PSG Digital Marketing Grant, your business entity normally needs to meet these basic conditions:

• The business is a business entity registered and operating in Singapore i.e at least 30 percent local shareholding.
• Your company should have fewer than 200 staff across the group or keep group revenue within the current SME turnover cap of SGD 100 million.
• You choose a pre approved solution from the PSG directory and work with a pre approved vendor like Addlly AI.

In short, SMEs are eligible for up to half of the qualifying project cost as long as they fit the SME criteria and apply for the PSG grant correctly.

What Does the PSG Digital Marketing Grant cover?

The PSG digital marketing category is support for the adoption of a specific digital marketing package from a listed provider.

Typical items inside these packages include:

• Campaign planning and marketing strategy
• Search engine marketing on Google or other platforms
• Social media marketing on Facebook, Instagram, LinkedIn and more
• SEO work such as keyword research, on-site fixes and content planning
• Tracking setup and simple reporting

For many packages, PSG support for the adoption of the solution covers:

• Setup fees
• Monthly management fees
• The purchase / lease / subscription of the IT solution that powers reporting or automation

Media spend (ad credits paid directly to platforms) usually sits outside of the grant. The grant focuses on the IT solution and service fees, NOT the ads or ad spend themselves.

How Much Funding Support Can SMEs Receive?

For most local SMEs, they are eligible for up to 50% co-funding on qualifying costs for a PSG-approved solution, with a typical cap of SGD 30,000 per company.

You will often see phrases such as:

• “Eligible for up to 50% Productivity Solutions Grant (PSG) support”
• “Grant PSG support for the adoption of the digital marketing package”
• “Up to 50 Productivity Solutions Grant support”

These lines all mean the same thing: for up to 50 percent of the service and solution cost may be co-funded, subject to approval and the grant cap.

A simple way to read it:

The PSG digital marketing grant gives up to 50% Productivity Solutions Grant support on the approved quotation value, not on your ad budget.

The Role of IMDA SMEs Go Digital and Pre-approved Vendors

The IMDA SMEs Go Digital programme sets the framework for PSG solutions. Under this framework:

• A digital marketing package must be listed as a pre approved solution under the IMDA SMEs Go Digital scheme.
• The agency or provider must be a pre approved vendor for that solution.
• Only projects with an approved solution under the PSG directory can receive PSG support for the adoption of that solution.

When you see language like “a pre approved solution under the IMDA SMEs Go Digital programme”, it signals that the provider and package passed IMDA checks and sit inside the official PSG solutions directory.

Some agencies describe their offer as “our PSG digital marketing package” to show that the same package is already approved and listed for grant use.

How to Apply for the PSG Digital Marketing Grant: Your Step-by-Step Guide

Here is a simple step by step view of how to apply for the PSG Digital Marketing Grant via the Business Grants Portal (BGP).

Step 1: Confirm your needs

• Decide what your business needs from a digital marketing grant.
• For example, more leads from search engine marketing, better SEO, or social media marketing support.

Step 2: Shortlist a pre-approved solution

• Visit the PSG Solutions Directory and look for a digital marketing package that fits your goals.
• Make sure it is clearly listed as a pre approved solution for the PSG under digital marketing.

Step 3: Talk to the pre-approved vendor

• Contact the pre approved vendor and request a formal quotation.
• Align on scope, timeline, and whether the work sits fully under the PSG digital marketing package.

Step 4: Apply through the Business Grants Portal

• Log in to the Business Grants Portal BGP with your CorpPass.
• Select the Productivity Solutions Grant and choose the digital marketing solution.
• Upload the quotation and provide basic business and project details.

Step 5: Wait for the Letter of Offer

• If your application is approved, you will receive the Letter of Offer for the grant through the portal.
• Read the terms and project period carefully before you accept.

Step 6: Accept, then start the project

• Once you accept the Letter of Offer, you can proceed with the purchase / lease / subscription of the IT solution and start your campaign with the vendor.
• Work through the agreed plan and keep records of all invoices and proof of payment.

Step 7: Submit your claim

• After the project is complete, submit your claim on the Business Grants Portal.
• Attach invoices, bank statements and any required reports.
• The agency reviews your claim and disburses the PSG grant portion if everything is in order.

This path keeps the process clear and reduces back-and-forth later.

Using the PSG Digital Marketing Grant in your Marketing Strategy

The PSG digital marketing grant helps with cost, but it does not replace planning. A strong marketing strategy is still central. You can start your strategy this way:

1. Start with clear goals: Decide if your focus is leads, online sales, bookings, or brand visibility. This guides the mix of SEO, search engine marketing and social media marketing.
2. Pick the right it solution and package: A good PSG digital marketing package should match your goals, not drown you in features you never use.
3. Align tracking from day one: Work with the pre approved vendor to set up tracking inside your analytics tools, so you can see how each digital marketing action supports your business.
4. Use SEO for long term, SEM and social for faster results: SEO builds search presence, while SEM and SMM bring faster traffic and testing. A balanced plan uses all three.
5. Review and adjust regularly: Even with funding support, you still want clear results. Check reports, refine targeting and keyword choices, and keep your content aligned with real customer questions.

Addlly AI: Making the PSG Digital Marketing Grant Work for Your Business

If your business meets the PSG checklist, the next step is choosing a partner that turns funding into real results. Addlly AI sits in that gap as a PSG-eligible AI content platform built in Singapore, recognised by IMDA Spark and supported under the Productivity Solutions Grant for digital marketing content.

With one platform, your team gets many tools like GEO Audit Tool, AI SEO Audit Tool, and AI Search Visibility Checker. Your team also get AI Agent for SEO, AI Agent for GEO, and many more AI Agents for Your Marketing Efforts. The same subscription you claim under the PSG grant can power months of consistent content that supports your SEO, social media marketing and lead generation goals.

To get started, shortlist Addlly AI as your pre-approved solution, request a quotation, and submit it through the Business Grants Portal as part of your PSG application. Once your Letter of Offer is approved, you activate your Addlly AI account and let the platform handle the heavy lifting while your team focuses on strategy and customers. Our available packages are:

The PSG Digital Marketing Grant does more than lower costs. It gives you room to test ideas, publish regularly and stay visible without growing your headcount. If that is what you want from the Productivity Solutions Grant, then Addlly AI is built to support you.

FAQs – All About PSG Digital Marketing Grant