PSG Digital Marketing Packages Explained – All You Need To Know

If you run a Singapore SME, you probably do not have a big marketing team, a large media budget, or time to brief agencies every week. At the same time, you see larger brands using AI, search engine optimization, social media marketing and search engine marketing to stay visible everywhere.

The Productivity Solutions Grant i.e., PSG grant is one practical way small and medium enterprises can access similar digital marketing solutions without carrying the full cost alone. Instead of building a large in house team or paying hefty fees to external agencies, you use PSG digital marketing packages that are already scoped, already checked by government agencies, and delivered by a pre-approved PSG vendor.

Quick Summary – About PSG Digital Marketing Packages

This guide explains PSG digital marketing packages in simple terms, so you can learn:

• What PSG digital marketing solutions actually include.
• How pre-approved packages work behind the scenes.
• How much you really pay each month after PSG funding support.
• How Addlly AI gives you an AI driven content system that usually sits with larger brands, at a level that fits Singapore SMEs.

How PSG Digital Marketing Packages Work?

The Productivity Solutions Grant (PSG) is a Singapore government initiative that supports digital solutions which improve productivity, including digital marketing services. It is managed by Enterprise Singapore together with IMDA and other government agencies.

For digital marketing, PSG support is usually offered through:

• Pre-scoped IT solutions listed as digital marketing packages
• A pre-approved solution delivered by a pre-approved vendor
• A PSG digital marketing grant that covers up to 50 percent of qualifying costs, subject to the annual grant and grant cap for your company

These PSG digital marketing packages sit inside the PSG Solutions Directory as part of the SMEs Go Digital programme, under the Infocomm Media Development Authority. You select the package that fits your business needs, submit a PSG application through the Business Grants Portal, and once you receive an approved grant, you start work.

The result is simple – you are not building your own tool stack from scratch. You are picking a PSG digital marketing solution category that already combines digital marketing services, AI content tools, and consultancy services into a single digital programme.

Read this guide on: Best PSG Digital Marketing Vendors List

How Pre-approved Packages Help SMEs Do More with Less?

For many Singapore SMEs, the main barrier is not interest. It is the risk of choosing the wrong vendor, overpaying, or ending up with a plan that does not fit their real business goals.

Pre-approved packages and vendors reduce that risk because:

• The solution scope is already defined and sits in the PSG directory as a pre-approved package
• Pricing is tied to that scope, so qualifying costs are clear for the PSG application
• The PSG grant application process is easier to follow, because a pre-approved PSG vendor already knows what the Business Grants Portal expects in terms of key documents and wording

Instead of guessing how to describe your digital marketing solutions, you anchor your PSG digital marketing grant request to a pre-approved solution. The vendor then ties your quotation to that same scope, which helps the evaluator see the fit between your business profile, your business needs, and the package you chose.

For business registered enterprises, this means:

• Less time spent on writing long justifications
• Less confusion around eligibility criteria and supporting documents
• A clear path from application process to approved grant and claim

You get access to AI level digital capabilities that would normally sit with bigger teams, while still staying within PSG support limits.

How PSG Generic and Sector Specific Solutions Work for Digital Marketing?

Inside the PSG directory, you will find both generic solutions and sector specific solutions.

• Generic solutions: These are pre-scoped IT solutions that can work across different sectors. In digital marketing, generic solutions often include SEO, social media marketing, search engine marketing, content creation and other digital marketing services that apply to most Singapore SMEs.
• Sector specific solutions: These are linked to a specific business sector, such as food and beverage, legal logistics marine, or even specialist areas like offshore non food animals. Some of these may be standalone solutions for fleet safety, bookings, or other operations needs, rather than digital marketing.

Digital marketing psg packages are usually treated as generic solutions, since every business sector needs some level of brand presence, lead generation, and communication on search engines and social media platforms.

If your main gap today is visibility and demand, it often makes sense to first use PSG digital marketing packages to grow your digital presence, and later explore sector specific solutions for deeper operational work.

Common PSG Digital Marketing Package Types

While each PSG approved vendor structures their offers in a slightly different way, most PSG digital marketing packages fall into a few standard groups:

1. Search engine optimization focused packages

• On page SEO for key product or service pages
• Blog content mapped to search engine optimization goals
• Technical improvements so search engines can read and index your pages
• Monthly reports that link SEO work to traffic, leads and brand presence

2. Social media marketing packages

• Content calendars and copy for social media marketing across platforms
• Short form content, carousels and sometimes live streaming formats
• Basic ad boost support for reach and engagement
• Clear monthly reports so you see what was posted and how it performed

3. Search engine marketing and Google Ads packages

• Account setup and structure for search engine marketing
• Google Ads copy, keyword planning and testing
• Ongoing optimisation to reduce wasted ad spend
• Simple reporting on conversions and cost per lead

4. Mixed digital marketing packages

• A blend of SEO, social media, and sometimes email or newsletter work
• Consultancy services to refine marketing strategies and priorities
• Often framed as a digital programme for a fixed period with monthly reports

When you compare digital marketing packages, look beyond the list of tools. Check how each package actually supports measurable business growth and how it matches your current marketing needs and team size.

What you Actually Pay with PSG Support?

Your PSG digital marketing grant uses public pricing as the base. PSG funding then covers up to 50 percent of qualifying costs, subject to the grant cap for that year.

Below is what costs can look like using Addlly AI’s Gen AI packages listed here, assuming 50 percent funding support and over a 12-month period.

Figures are rounded for simplicity and assume full eligibility for 50 percent funding support.

In practice, this means:

• Instead of paying full agency rates for SEO, social media and newsletters, you are paying a fraction of the cost
• You get an AI content system that would normally live inside a larger enterprise team, packaged as a PSG digital marketing solution
• Your out of pocket cost sits closer to what many SMEs already spend on a mix of freelancers, basic tools and ad hoc campaigns, but now wrapped in a structured digital programme and AI workflow

You are not just buying posts. You are funding a repeatable system that supports brand presence and lead generation every month.

Choosing the Right PSG Digital Marketing Package

A PSG digital marketing package should never feel random. It should reflect your real marketing needs, not just what looks impressive on a brochure. Start by mapping three areas:

1. Business goals

Do you want more qualified leads, more store visits, more product sign ups, or a stronger base of organic traffic over time?

2. Target audience

Where does your audience spend time? Do they begin on search engines, watch live streaming content, or respond more to email and newsletters?

3. Existing digital capabilities

Do you already have a basic website, a mailing list, or social pages? How strong is your current search engine presence?

Once you answer these, talk to a prep-approved vendor about which PSG digital marketing packages match your needs. A good PSG Grant vendor will not rush you to the largest package. Instead, they will help you fit the solution category to your current stage, your annual sales turnover, and how much of your annual grant you want to place in digital marketing right now.

This is how you can maximise ROI – by using PSG digital support to fund a package that is big enough to move the needle, but focused enough that your team can actually use it.

Working with Addlly AI as your PSG Digital Marketing Solutions Partner

Many PSG digital packages offer tools. Addlly AI offers AI Agents for Marketing that behave more like an extended team, offerng a full end-to-end workflow.

As a pre-approved solution under IMDA supported listings, Addlly AI gives Singapore SMEs access to AI driven digital marketing that would normally be built for larger organisations. This includes:

• AI agents that write SEO blogs, social posts, newsletters and banners in your brand voice
• Search engine optimization and search engine marketing content that reflects real search intent
• Social media marketing that combines copy, visuals and hashtags into one flow
• Monthly reports that show the content created and how it connects to your business goals

You get all of this inside a structure that the PSG grant understands. The PSG digital marketing grant reduces your out of pocket cost, while still giving you access to full content and digital marketing workflows with AI at the center.

For Singapore SMEs, this is the real shift. You are no longer choosing between a low cost generic solution or an expensive agency. You can use PSG digital marketing solutions like Addlly AI to stand on the same level as brands with larger teams, while keeping your spend inside a level that your company can handle.

Kickstart your PSG Application Today

If you want to see what the right PSG digital marketing package can really do for your business, start by matching your goals to the outputs in the table above. Look at how many blogs, social posts, newsletters and banners you actually get each month, then compare that to what you are paying after PSG funding support.

From there, pick the Addlly AI package that gives you the right mix of SEO, social media and content for the next 12 months, and use the Productivity Solutions Grant to turn that plan into a consistent, AI driven marketing system instead of one off campaigns.

Still need a helping hand to make sense of everything? Contact Addlly AI today for a quick consult.

FAQs – PSG Digital Marketing Packages