If you run a Singapore SME, you’ve probably heard about the Productivity Solutions Grant (PSG). Many owners know it can cut costs, yet feel unsure about the steps, the portal, and how vendors fit in. This guide gives you the entire process of how to apply for a PSG digital marketing grant in a step by step manner and breaks the process down simply so you can move from “I should apply” to “application submitted” without stress.
The specific PSG focus here is for digital marketing. That includes pre approved digital marketing services like social media marketing, SEO, and other digital marketing solutions that help you grow your digital presence.
Quick Summary – How To Apply for PSG Digital Marketing Grant?
- The Productivity Solutions Grant (PSG) gives eligible SMEs up to 50% funding support for pre approved digital solutions, capped at S$30,000 per company per financial year.
- You must apply through the Business Grants Portal using a CorpPass account in order to apply.
- You need a pre approved vendor and a clear quotation before you submit.
- Do not sign contracts or pay the vendor before approval, or the claim can be rejected.
- Addlly AI is a PSG pre approved vendor for digital marketing, backed by IMDA, so you can apply with us directly for an easy end to end path. You can confirm any vendor listing in the PSG.
What is the Productivity Solutions Grant (PSG)?
The Productivity Solutions Grant, often called the PSG grant, is a Singapore government backed support scheme for SMEs. It helps businesses adopt digital tools, IT solution packages, equipment, and consultancy services that raise productivity. For digital marketing, PSG supports pre scoped packages that are already checked by government agencies for value and fit.
In simple terms, you pick a solution from a pre approved list, apply on the portal, and get part of your cost funded (up to 50%) after approval and completion. This keeps risk low for SMEs, since the solutions are market tested and the process is standard across vendors.
Who Can Apply: Eligibility Criteria for PSG Digital Marketing Solutions
To be a qualifying grant applicant, your applicant company needs to meet the PSG eligibility criteria set for local SMEs. Most businesses fit this, yet it is good to check early.
You should meet these points:
- Your business entity is registered and operating in Singapore.
- The company has at least 30% local shareholding by Singapore Citizens or PRs.
- Group employment size is not more than 200 employees, or annual sales turnover is not more than S$100 million.
- The digital marketing solution will be used in Singapore.
If you are a voluntary welfare organisation or a non profit, there are similar paths, but the portal may ask for extra checks. In this case, the Business Grants Portal will guide you during application submission.
List of Digital Marketing Services Covered by PSG
PSG digital marketing solutions sit under the IMDA SMEs Go Digital programme, and they are offered as pre approved solutions through pre scoped packages. That means each package has a fixed scope and price range, and you apply for it with a pre approved vendor listed in the PSG Solutions Directory. In the directory, you will usually see support for areas like:
- Social media marketing, including social media management packages meant for steady posting, community growth, and campaign support
- SEO and content marketing services to help your site rank better and bring in search traffic over time
- Search marketing options such as Google Ads, where the package covers setup, targeting, and ongoing optimisation within the approved scope
- Website and ecommerce related digital solutions that improve your online store, tracking, or conversion flow
- Other sector specific solutions, plus generic solutions that fit most SMEs, depending on your industry and goals
Each solution is meant to solve a clear business need, so the best approach is to pick the category that matches your biggest gap right now, then compare vendors inside the same package type. The list can change as new vendors get approved and older packages retire, so always check the PSG Solutions Directory for the latest set before you request a quotation.
Here is the complete list of Best PSG Digital Marketing Vendors.
Why Apply for a PSG Digital Marketing Grant?
Digital marketing needs a steady budget, and ad spend can climb quickly when you test new channels. PSG funding helps by covering part of your qualifying costs, so you can start your digital marketing plan sooner, with less cash tied up at the start.
Here is what you gain:
- Up to 50% grant support on qualifying costs for approved digital marketing services, within the PSG yearly cap.
- A lower risk way to adopt digital transformation and digital tools, since you are not paying full price upfront.
- Pre approved solutions and pre approved vendor checks already done by government agencies, so you work with trusted partners from the PSG Solutions Directory.
- Stronger digital capabilities that build over time, not just a short campaign burst.
Step by Step Guide: How to Apply for a PSG Digital Marketing Grant
Applying for a PSG digital marketing grant is simpler than most people expect. Once you pick a pre approved solution and get a quote from a pre approved vendor, the rest is a clear online process through the Business Grants Portal. Use the steps below as your checklist, and you will know exactly what to do from start to finish.
Step 1: Decide what your business needs
Start with one clear goal. For example: more inbound leads, stronger search visibility, or better social media reach. This keeps your grant application aligned with the right package.
Step 2: Find a pre approved solution and vendor
Go to the PSG Solutions Directory and search for psg digital marketing packages. Filter by type like SEO, social media marketing, or other digital marketing services. Shortlist vendors that match your scope.
Step 3: Request a quotation from the vendor
Ask your chosen PSG vendor for a quotation and full scope. The quotation must match the selected solution in the directory. Keep vendor prior discussions in writing.
Step 4: Log in to the Business Grants Portal
Use your CorpPass account to enter the portal. Choose “Productivity Solutions Grant PSG” and start your PSG application form.
Step 5: Complete the application submission
Fill in company details, upload your quotation, and confirm your designated bank account. Many SMEs use PayNow Corporate, which works fine for disbursement. Check all fields before final submit.
Step 6: Wait for approval, then begin work
Processing time is often around 4 to 6 weeks, depending on volume and checks. Start only after you get the approval letter. Any contract or payment before approval can void your claim.
Step 7: Submit claims after the project
After the project qualifying period ends and work is done, submit your claim on the portal with invoices, proof of payment, and proof of completion. The portal will show your approved claim amount and status.
Tips That Raise PSG Approval Odds
A few small details can make your PSG application smoother and faster. Here are the habits that help most SMEs get approved without too much back and forth.
- Match your quotation to the directory scope word for word.
- Keep third party applications out of the flow. Apply directly through your own CorpPass.
- Share your business needs clearly in the form so the evaluator sees the fit.
- Submit a complete application. Missing files are a top cause of rejection.
- Plan your timeline early. PSG is not for last minute pushes.
These steps look small, but they remove the usual friction points and help your grant application move cleanly through review.
What Documents Do you Need to Apply for PSG Digital Marketing Grant?
Before you start your PSG application, it helps to have your paperwork ready. It makes the application submission smoother and lowers the chance of delays on the Business Grants Portal.
Most grant applicants prepare these required documents in advance: psg application process
- Latest BizFile or ACRA business profile that matches your applicant company name and UEN.
- A clear quotation from your pre approved vendor, tied to the exact pre approved solution you chose.
- Company financial statements if the portal asks for them, especially for older businesses.
- Tenancy agreement only if your package or sector requires proof of operating address.
- Your CorpPass access details so you can submit the grant application yourself.
- A designated bank account for disbursement, often a PayNow Corporate linked account.
After project completion, you will also need invoices, proof of payment, and simple completion evidence such as reports or screenshots, to file your approved claim.
Working with Addlly AI as your PSG vendor
Choosing the right approved vendor can be the hardest part, especially if you are unsure which channel will move the needle. Addlly AI keeps this simple. We are a pre approved vendor for PSG digital marketing solutions under IMDA supported listings, and we focus on fast, on brand content plus AI search visibility. You do not need to stitch multiple tools or agencies together.
| Factors | Addlly AI | Generic tools or agencies |
|---|---|---|
| PSG-ready scope | PSG pre approved vendor, so your quote and package match the directory without extra rewriting. | Scope often needs edits to fit PSG wording, or the vendor is not listed. |
| All-in-one output | Social posts, SEO blogs, and campaign copy in one platform, built to work together. | You usually need separate tools or separate agency teams for each format. |
| Brand voice control | Trains on your brand style so every post and blog stays consistent. | Tone shifts across writers, freelancers, or tool prompts. |
| AI search visibility | Content is shaped for both Google search and AI answers (ChatGPT, Perplexity, Gemini), so you can earn citations, not just rankings. | Most focus only on classic SEO or social reach, with no AI citation plan. |
| Speed and volume | Creates weeks of content fast without hiring more people. | Agencies move slower and scaling means higher retainers or more headcount. |
| Proof you can show | Clear before-after outputs, action logs, and reports you can attach for claims. | Reporting can be high level and harder to map to claim evidence. |
With Addlly AI, your PSG supported solutions can get:
- Social media marketing and social media management
- SEO content and blog work tied to real search intent
- AI driven content planning so your marketing stays consistent
- Clear reporting so you know what you are paying for
Request for a demo of our AI Agents for Marketing by clicking on REQUEST A DEMO and find out what we can do for your business.
FAQs – How to Apply for a PSG Digital Marketing Grant?
How Much PSG Funding Can My Company Get?
PSG funding covers up to 50% of qualifying costs for approved digital marketing services. Most SMEs can claim within the S$30,000 yearly cap, depending on package and eligibility.
Where Do I Find PSG Pre-Approved Vendors?
Go to the PSG Solutions Directory on GoBusiness. Search “psg digital marketing” to see pre approved solutions, approved vendors, and package scopes, then contact the vendor for a quote.
Can I Pay the Vendor Before Approval?
No. Do not sign contracts or pay ad spend before approval. Only costs within the approved project period are claimable, or your PSG application may be rejected.
How Long Does PSG Approval Take?
After submission, PSG approval usually takes about 4 to 6 weeks. Timing depends on portal volume, complete documents, and how well your quotation matches the pre approved scope.
Can I Apply for Multiple PSG Grants?
Yes. You can apply for multiple PSG grants if each covers a different business need, you meet eligibility criteria each time, and you stay within the yearly cap.
