The EDGE Grant 2026 is Singapore’s new business grant support framework for companies planning business transformation, digitalisation, internationalisation, automation activities, enterprise systems, or capability-building projects. It has replaced new applications under the Enterprise Development Grant EDG, Productivity Solutions Grant PSG, and Market Readiness Assistance MRA.
For Singapore SMEs, the headline support level is up to 70% of qualifying costs, while non-SMEs can receive up to 50%. The total annual grant cap is S$100,000, so companies need to plan how to use EDGE funding across approved project categories, activities, and qualifying costs. The EDGE Grant for digital marketing is relevant to businesses assessing how their digital marketing projects may fit within the framework
Quick Summary – Funding You Can Get Under EDGE Digital Marketing Grant
- EDGE has replaced new applications under EDG, PSG and MRA
- Singapore SMEs can receive up to 70% support
- Non-SMEs can receive up to 50% support
- The total annual grant cap is S$100,000
- The annual grant cap resets on April 1st each year
- The support cap for a single digital solution is S$30,000
- EDGE covers eight business areas and over 100 activities
- Applications are submitted through the Business Grants Portal
- Projects must be new and not yet started before application
What Is the EDGE Grant?
The EDGE Grant 2026 is a new Enterprise Singapore grant framework that supports companies starting projects to upgrade capabilities, improve efficiency, and expand overseas. It has combined the Enterprise Development Grant EDG, Productivity Solutions Grant PSG, and Market Readiness Assistance MRA into a single route.
EDGE took effect on 30 September 2026 and replaced Singapore’s previous support schemes for new applications. EDG, PSG and MRA ceased accepting new applications on 29 September 2026, so companies now apply for support through EDGE.
What it is: EDGE is a business transformation grant for approved project categories across eight business areas and over 100 activities. These include automation activities, enterprise systems, business strategy, internationalisation, sustainability, financial management, innovation, and human capital development.
New applications are submitted through the Business Grants Portal. Businesses should apply before signing contracts, making payment, or starting the project, because projects applying for the EDGE Grant must be new projects and not yet started.
How Much Funding Can SMEs Get From EDGE?
Singapore SMEs can receive up to 70% support under the EDGE Grant, depending on the project type, support level, qualifying costs, and Enterprise Singapore assessment. Non-SMEs can receive up to 50% of eligible costs.
To meet the basic eligibility criteria, the company must be registered and operating in Singapore. At least 30% of the company’s local equity must be held by Singaporeans or Singapore permanent residents.
The total annual grant cap is S$100,000. This means each company can receive up to S$100,000 per year across approved EDGE activities. The annual grant cap resets on April 1st each year.
For support exceeding S$100,000, companies can apply for a case-by-case assessment. However, approval depends on the project scope, business need, activity category, support level, and qualifying costs.
What Does “Up to 70% Support” Actually Mean?
“Up to 70%” means the grant may cover part of the approved qualifying costs, not the full project budget. The final support level depends on your project, business areas, project categories, qualifying costs, and EnterpriseSG assessment.
For example, if an SME has S$40,000 in approved qualifying costs and the activity is supported at 70%, the grant amount may be up to S$28,000. If the same project is supported at 50%, the grant amount may be up to S$20,000.
This support level is not automatic. Companies still need to submit a complete application, explain the project scope, and show how the project supports business transformation, business development, productivity, or efficiency.
What Is the S$100,000 EDGE Grant Cap?
The total annual grant cap is S$100,000 per year across approved EDGE activities, subject to the project type, qualifying costs, support level, and Enterprise Singapore assessment. The annual grant cap resets on April 1st each year, making it important for businesses to plan their EDGE Grant digital marketing packages alongside other approved project expenses.
The cap is not automatically given to every company. The annual grant cap resets on April 1st each year. For support exceeding S$100,000, companies can apply for a case-by-case assessment, but approval is not guaranteed.
EDGE Funding Examples for SMEs
The amount an SME can receive depends on the support level and approved qualifying costs. These examples assume the project is eligible and the costs are approved.
| Project Cost | Support Level | Possible Grant Support | SME Pays |
|---|---|---|---|
| S$20,000 | 70% | S$14,000 | S$6,000 |
| S$40,000 | 70% | S$28,000 | S$12,000 |
| S$80,000 | 70% | S$56,000 | S$24,000 |
| S$150,000 | 70% | Capped at S$100,000 | S$50,000 or more |
If the project is supported at 50%, the grant amount will be lower. For example, a S$40,000 project supported at 50% may receive up to S$20,000.
The support cap for a single digital solution is S$30,000. This matters for SMEs planning digital tools, enterprise systems, or automation activities under EDGE.
What Costs Can EDGE Funding Cover?
EDGE funding applies to approved qualifying costs linked to the project scope. The exact costs depend on the project type, business areas, support level, and Enterprise Singapore assessment.
For SMEs planning digitalisation or business transformation projects, qualifying costs may include enterprise systems, automation activities, implementation support, consultancy, training, software, equipment, or systems that reduce energy consumption.
EDGE covers eight business sectors and over 100 activities, including business strategy, human capital development, financial management, innovation, internationalisation, sustainability, automation, and digitalisation.
Not every cost in your project will qualify. General operating expenses, routine marketing spend, unrelated tools, or costs incurred before approval may be excluded.
How EDGE Funding Differs From PSG Funding
The Productivity Solutions Grant PSG was mainly used for pre-approved IT solutions and equipment. It helped SMEs adopt specific tools for business productivity, and the support cap was lower.
EDGE is broader. It supports more project categories, business areas, and activities, including business transformation, digitalisation, automation, internationalisation, sustainability, and human capital development.
Under PSG, a company usually selected a pre-approved solution and applied based on that package. Under EDGE, your project is assessed based on the activity, project scope, support level, qualifying costs, and expected business outcomes.
This means EDGE can give SMEs more flexibility, but the application also needs stronger planning. Businesses must explain what the project does, why it is needed, and how it improves the company. These factors also shape whether the EDGE digital marketing grant makes sense for a business’s specific requirements.
How EDGE Reimbursement Works
EDGE funding is generally paid on a reimbursement basis. This means companies usually apply first, wait for approval, complete the project, pay the provider, and then submit a claim with the required documents. The sequence matters for businesses planning to apply for an EDGE digital marketing grant, as project work should follow the approved application and support terms.
Step three is submitting an application through the Business Grants Portal. Step four is receiving a support letter. Step five is completing the project and submitting a claim.
Your claim should match the approved project scope, qualifying costs, support level, invoices, payment proof, and completion evidence. If the project changes after approval, companies should seek written confirmation before moving ahead.
This is why cash flow planning matters. SMEs may need to pay for the project before receiving grant support, so the budget should account for upfront payment, non-qualifying costs, and the expected claim timeline.
How SMEs Can Plan an EDGE Project Budget
Applying for the EDGE Grant involves five steps. Step one is defining the project scope. Step two is preparing a quote and supporting documents. Step three is submitting a grant application through the Business Grants Portal. Step four is receiving a support letter. Step five is completing the project and submitting a claim.
When planning your project budget, start by listing all expected costs. Then separate qualifying costs from non-qualifying costs. Qualifying costs may include approved solutions, enterprise systems, automation activities, training, consultancy, implementation support, or other costs linked to the approved project scope.
You should also check the support level before applying. SMEs can receive up to 70%, while non-SMEs can receive up to 50%. The total annual grant cap is S$100,000, so your budget should show how much funding support you may claim and how much your company needs to pay.
Projects applying for the EDGE Grant must be new projects and not yet started. Do not sign contracts, make payment, or begin work before approval.
How Addlly AI Fits Into EDGE Funding for Digital Marketing
Digital marketing projects can involve several connected activities, from improving search visibility and producing content to managing social media and communicating with customers. Addlly AI supports these workflows through AI-powered marketing tools, including SEO, GEO auditing, content creation, newsletters, and social media.
For businesses evaluating the EDGE digital marketing grant, the relevant consideration is how a proposed project aligns with its business objectives, approved activities, qualifying costs, and expected outcomes.
An AI-driven digital marketing project may involve several areas:
- AI search visibility: A GEO audit can help assess how a brand appears across AI search platforms, identify citation patterns, and highlight visibility gaps.
- SEO workflows: AnSEO AI Agent can support search optimisation activities, including keyword research, content optimisation, and SEO planning.
- Content production: An AI Blog Writer can support the creation of structured blog content for organic search and AI search visibility.
- Newsletter production: A Newsletter AI Agent can support recurring newsletter workflows and help marketing teams manage content production more efficiently.
- Social media management: A Social Media AI Agent can support social media content planning and creation across marketing campaigns.
These capabilities can form part of a broader digital marketing workflow, depending on the company’s requirements. The project should define the activities being undertaken, the business problem being addressed, the expected productivity or capability improvements, and the costs associated with the proposed solution.
EDGE funding is subject to the applicable eligibility criteria, qualifying costs, project scope, and Enterprise Singapore’s assessment. Businesses should verify whether their specific project qualifies and obtain the necessary approval before committing to the work. The inclusion of an AI marketing tool or subscription does not, by itself, guarantee grant support.
FAQs – Funding You Can Get Under EDGE Digital Marketing Grant
How Much Funding Can SMEs Get From the EDGE Grant?
Singapore SMEs can receive up to 70% support under the EDGE Grant, depending on the project type, support level, qualifying costs, and Enterprise Singapore assessment. The total annual grant cap is S$100,000, and this cap applies across approved EDGE activities each year.
Can Non-SMEs Apply for EDGE Funding?
Yes. Non-SMEs can apply for EDGE funding, subject to eligibility, project categories, qualifying costs, and approval. Non-SMEs can receive up to 50% of eligible costs. The company must be registered and operating in Singapore before applying through the Business Grants Portal.
What Is the EDGE Annual Grant Cap?
The total annual grant cap is S$100,000. This means a company can receive up to S$100,000 per year across approved EDGE activities. The annual grant cap resets on April 1st each year. For support exceeding S$100,000, companies can apply for case-by-case assessment.
What Costs Can EDGE Funding Cover?
EDGE funding can cover approved qualifying costs linked to the project scope. These may include enterprise systems, automation activities, consultancy, training, implementation support, software, equipment, or other approved solutions. The final approved amount depends on the project type, support level, and Enterprise Singapore assessment.
Is EDGE Funding Paid Upfront?
No. EDGE funding is generally paid on a reimbursement basis. Companies usually apply first, wait for approval, complete the project, pay the provider, and then submit a claim. Claims should match the approved project scope, qualifying costs, invoices, payment proof, and completion evidence.
Can Addlly AI Be Included in an EDGE Project?
Addlly AI may be included in an EDGE project if the scope supports digital marketing productivity, automation, GEO, SEO, AI content workflows, or capability building. Addlly AI cannot guarantee approval, so companies should check Enterprise Singapore guidance and apply before signing contracts or starting work.
