Sofianna Ng

As digital marketing continues to evolve, SEO (Search Engine Optimization) remains a cornerstone of online visibility. However, the landscape of SEO is undergoing a significant transformation, largely driven by advancements...

As artificial intelligence continues to reshape the way we interact with search engines, many businesses are seeing a significant shift in their organic traffic. AI search features, like Google’s AI...

AI-generated answers now decide which brands get seen first. When people ask tools like ChatGPT or Google AI Overviews for recommendations, the brands mentioned in those AI responses gain visibility,...

AI agents are fundamentally reshaping how businesses operate and approach digital marketing, ushering in a new era of intelligent, data-driven decision making. Unlike simple automation tools that handle repetitive tasks,...

Brands are making critical GEO (Generative Engine Optimization) mistakes that severely limit their visibility in AI-powered search platforms like ChatGPT, Perplexity AI, and Claude. Research shows that only 7% of...

Traditional SEO alone won’t cut it anymore. AI search engines like ChatGPT, Google AI Overviews, and Perplexity now deliver direct answers, many of which are based on user generated content...

AI is transforming how users interact with search. From Google Search Results to AI Overviews and custom AI responses, people now get summaries, comparisons, and answers without clicking through multiple...

Search doesn’t look the same in 2025, and that’s not just a UI tweak. If you’ve searched for anything from “Best AI Tools for Improving Brand Visibility” to “how to...

Traditional SEO alone won’t cut it anymore. AI search engines like ChatGPT, Google’s AI Overviews, and Perplexity now deliver direct answers, not just links. To rank in AI search results,...