Sofianna Ng

I’m the Head Editor at Addlly AI, where I lead all things content – from refining SEO articles and creative socials, to building scalable content systems that align with brand voice and business goals. My background spans 15+ years across tech, content strategy, and agency work, including leading content for APAC brands and shaping narratives for enterprise clients. I’ve edited for impact, managed teams, and built content that converts. At Addlly, I focus on making sure every piece – whether human-written or AI-generated – feels intentional, aligned, and clear. Good content should be easy to read, hard to ignore, and impossible to mistake for someone else’s.

Articles by Sofianna Ng

Future of SEO

Future of SEO: Will GEO Replace Traditional SEO?

As digital marketing continues to evolve, SEO (Search Engine Optimization) remains a cornerstone of online visibility. However, the landscape of SEO is undergoing a significant transformation, largely driven by advancements...

AI Search is Killing Your Organic Traffic

AI Search is Killing Your Organic Traffic: How to Fight Back

As artificial intelligence continues to reshape the way we interact with search engines, many businesses are seeing a significant shift in their organic traffic. AI search features, like Google’s AI...

How to Monitor and Track Brand Mentions in AI Answers

How to Monitor & Track Brand Mentions in AI Answers [2025 Guide]

AI-generated answers now decide which brands get seen first. When people ask tools like ChatGPT or Google AI Overviews for recommendations, the brands mentioned in those AI responses gain visibility,...

How AI Agents Are Reshaping Digital Marketing

How AI Agents Are Reshaping Digital Marketing: A New Era

AI agents are fundamentally reshaping how businesses operate and approach digital marketing, ushering in a new era of intelligent, data-driven decision making. Unlike simple automation tools that handle repetitive tasks,...

GEO Mistakes

Top 5 GEO Mistakes That Brands are Making (How To Fix Them)

Brands are making critical GEO (Generative Engine Optimization) mistakes that severely limit their visibility in AI-powered search platforms like ChatGPT, Perplexity AI, and Claude. Research shows that only 7% of...

How to Use UGC to Boost AI Visibility

How to Use UGC to Boost AI Visibility: Proven Success Strategies for Reddit and Quora

Traditional SEO alone won’t cut it anymore. AI search engines like ChatGPT, Google AI Overviews, and Perplexity now deliver direct answers, many of which are based on user generated content...

AI in Search

AI in Search: How it is Changing the Search World

AI is transforming how users interact with search. From Google Search Results to AI Overviews and custom AI responses, people now get summaries, comparisons, and answers without clicking through multiple...

Google AI Overviews

Google AI Overviews: Simplifying Your Search Experience

Search doesn’t look the same in 2025, and that’s not just a UI tweak. If you’ve searched for anything from “Best AI Tools for Improving Brand Visibility” to “how to...

How to Rank in AI Search Results

How to Rank in AI Search Results: 7 Proven Techniques for Success

Traditional SEO alone won’t cut it anymore. AI search engines like ChatGPT, Google’s AI Overviews, and Perplexity now deliver direct answers, not just links. To rank in AI search results,...

The Addlly Blog Squad

Crafting Content with a Dash of AI Magic
tina chopra addlly ai

Tina

Co-founder

Sofianna Ng Editor of Addlly AI

Sofianna

Head Editor

Deng Xiang SEO Marketer Addlly AI

Deng Xiang

Marketing Executive

Enrika Yumna

Yumna

Marketing Executive

firdaus content writer addlly ai

Firdaus

Senior Content Writer

kevin content writer addlly ai

Kevin

Content Writer

Allison Marketing Specialist for Addlly ai

Allison

Marketing Executive