Sofianna Ng

An Enterprise GEO strategy brings order to a noisy digital marketing landscape. Traditional search engines still matter, yet AI powered search experiences now influence what people read and trust. Google...

The future of GEO for eCommerce is here, and it’s driven by AI-powered answer engines like ChatGPT and Google AI Overviews, which provide direct, specific product recommendations instead of just...

Adapting your strategy around E-E-A-T in Generative Engine Optimization (GEO) is currently not just an option – it’s now essential for survival in this evolving world. The world of search...

Google rolled out AI Overviews to users worldwide, marking a significant shift in how search results are presented. These AI-generated summaries provide quick answers directly on the search page, reducing...

The rise of AI search marks a seismic shift in how people discover information online, a wake-up call for businesses, marketers, and SEO professionals alike. The introduction of Google AI...

This post explores how each signal shapes your seo strategy, affects search visibility, and drives growth in both traditional search engines and new AI overviews. For years, the debate around...

Emerging trends in AEO put a spotlight on a hard truth: informational traffic is shifting to AI answers, not blue links or ranking pages in search result pages. AI search...

Generative Engine Optimization (GEO) is changing how businesses appear in search. The days of blue links filling search engine results are fading fast. Today, people get AI-generated answers directly from...