Sofianna Ng

I’m the Head Editor at Addlly AI, where I lead all things content – from refining SEO articles and creative socials, to building scalable content systems that align with brand voice and business goals. My background spans 15+ years across tech, content strategy, and agency work, including leading content for APAC brands and shaping narratives for enterprise clients. I’ve edited for impact, managed teams, and built content that converts. At Addlly, I focus on making sure every piece – whether human-written or AI-generated – feels intentional, aligned, and clear. Good content should be easy to read, hard to ignore, and impossible to mistake for someone else’s.

Articles by Sofianna Ng

How to Use UGC to Boost AI Visibility

How to Use UGC to Boost AI Visibility: Proven Success Strategies for Reddit and Quora

Traditional SEO alone won’t cut it anymore. AI search engines like ChatGPT, Google AI Overviews, and Perplexity now deliver direct answers, many of which are based on user generated content...

AI in Search

AI in Search: How it is Changing the Search World

AI is transforming how users interact with search. From Google Search Results to AI Overviews and custom AI responses, people now get summaries, comparisons, and answers without clicking through multiple...

Google AI Overviews

Google AI Overviews: Simplifying Your Search Experience

Search doesn’t look the same in 2025, and that’s not just a UI tweak. If you’ve searched for anything from “Best AI Tools for Improving Brand Visibility” to “how to...

How to Rank in AI Search Results

How to Rank in AI Search Results: 7 Proven Techniques for Success

Traditional SEO alone won’t cut it anymore. AI search engines like ChatGPT, Google’s AI Overviews, and Perplexity now deliver direct answers, not just links. To rank in AI search results,...

AI Search Engines Vs Traditional Search

AI Search Engines Vs Traditional Search: The GEO Factor

Search engines are the backbone of the internet. For over two decades, they’ve been the primary way people find information, explore websites, and make decisions. Traditional search engines, led by...

How AI is Transforming Brand Visibility in Search

How AI Is Transforming Brand Visibility in Search: A Guide for Brands

For years, brand visibility in search has followed a relatively predictable path. You created content, optimized for keywords, earned links, and climbed the rankings in traditional search engines like Google....

Future Trends in GEO

Future Trends in GEO: How AI is Reshaping SEO Strategies

Generative Engine Optimization focuses on optimizing for AI search engines and AI-driven platforms rather than traditional search engines alone. Instead of ranking pages in search engine results pages (SERPs), GEO...

Best Profound Alternatives

Top 11 Profound Alternatives for Enhanced AI Performance in 2025

In this guide, we’ll break down the top 11 Profound alternatives that help teams: As AI platforms like ChatGPT, Gemini, Claude, and Google AI Overviews become the go-to sources for...

Content Creation for GEO

Mastering Content Creation for GEO: Essential Strategies for Success

Search has entered a new era. Traditional search engines like Google have long relied on algorithms that reward keyword optimization, backlinks, and technical SEO tactics. But with the rise of...

The Addlly Blog Squad

Crafting Content with a Dash of AI Magic
tina chopra addlly ai

Tina

Co-founder

Sofianna Ng Editor of Addlly AI

Sofianna

Head Editor

Deng Xiang SEO Marketer Addlly AI

Deng Xiang

Marketing Executive

Enrika Yumna

Yumna

Marketing Executive

firdaus content writer addlly ai

Firdaus

Senior Content Writer

kevin content writer addlly ai

Kevin

Content Writer

Allison Marketing Specialist for Addlly ai

Allison

Marketing Executive