Zona Felice: Case Study

Background

Zona Felice is a premier hair salon located in the heart of the Central Business District, offering a serene and luxurious environment for clients seeking hair care and styling services.

Problem

The primary challenge faced by Zona Felice was its limited online visibility, as the salon’s website predominantly ranked for the brand-specific keyword “Zona Felice.”

This narrow focus restricted the salon’s reach and prevented it from attracting a wider audience searching for hair care services in the area.

Additionally, the absence of existing blog content on the salon’s website hindered its ability to engage potential clients and establish authority in the hair care niche.

Without diverse, informative content, the salon missed opportunities to target non-branded, generic, and long-tail keywords that could drive more organic traffic to the site.

Solution With Addlly AI

As part of the IMDA Gen AI Sandbox Program, Addlly created a content marketing plan to enhance Zona Felice’s online visibility and position them as a leader in hair treatment and styling.

Through research, we identified key high-value keywords based on competitor analysis, search volume, and relevance to Zona Felice’s services.

These keywords formed the foundation of a content strategy designed to target potential customers in Singapore effectively.