Jan & Elly Case Study: 7.19% Traffic Growth With AI GEO Agent

About Jan & Elly

Jan & Elly is a Singapore-based English enrichment centre with more than 30 years of experience helping children build strong language foundations and a lasting love for learning. Founded by Elly Leong, the centre was created to provide a learning environment where kids can master English through engaging, interactive lessons that make progress feel natural and enjoyable.

Jan & Elly offers programmes for children ages 4 to 12, including phonics for preschoolers, writing-focused classes for primary students, and a broader Primary English track covering grammar, vocabulary, comprehension, and writing skills. Classes are kept small, with a maximum of 9 students, so that teachers can provide personalised attention and consistent feedback. They also support the broader community through their partnership with Singapore’s Speak Good English Movement.

What Challenges Did Jan & Elly Face Before Addlly AI?

Before partnering with Addlly AI, Jan & Elly faced stagnant organic traffic growth and limited online visibility. Their website mainly ranked for branded searches, which meant they struggled to reach new families who did not already know their name.

They identified three bottlenecks that kept them from scaling content and competing for valuable, non-branded keywords.

1. Stagnant Organic Growth Limited New Audience Reach

Jan & Elly’s organic traffic wasn’t increasing, which limited their ability to attract new customers through search.

• Organic traffic growth had plateaued
• Limited reach beyond existing audiences
• Growth depended heavily on people who already knew the brand
• Reduced discovery from families searching for English enrichment options

2. Limited Keyword Rankings for High-Intent, Non-Branded Searches

Even with strong programmes, the site did not appear in general queries that new parents were actively searching for.

• Minimal visibility for non-branded terms
• Not ranking for searches like “phonics classes” and “creative writing for kids”
• Branded rankings did not translate into broader market reach
• Missed opportunities to capture new demand via search

3. Slow, Costly Content Production Blocked Scaling

Their content workflow was manual and resource-intensive, which made it unrealistic to publish at the volume needed to compete.

• Manual brainstorming, writing, and optimisation created major bottlenecks
• Content production time reached up to several hours per article
• Output volume was too low to target a wide range of valuable keywords
• Past reliance on external SEO agencies was too expensive to sustain

How Did Addlly AI Create a Successful Content Marketing Solution for Jan & Elly?

Addlly AI created a solution focused on scaling SEO content to grow Jan & Elly’s visibility beyond branded searches, while keeping quality high and workflows sustainable. Instead of relying on a slow manual process, the plan set up a repeatable system for topic selection, drafting, review, and consistent publishing.

Step 1 – Build a Jan & Elly Brand Vault and Configure the Agent

We started by creating a centralized Brand Vault for Jan & Elly, capturing the voice, positioning, audience cues, and content standards the team wanted every piece to reflect. This became the foundation for configuring the AI GEO Agent, so drafting could scale without losing consistency or sounding generic.

• Set up the agent by documenting Jan & Elly’s tone, messaging pillars, customer pain points, and examples of high-performing content
• Enabled faster content production with fewer revisions by setting clear guardrails for topics, CTA style, formatting, FAQs, and internal linking cues

Step 2 – Deploy Addlly AI Agents and Reduce Friction With Zero-Prompt Drafting

Addlly AI proposed using its purpose-built agents to speed up research and drafting, while minimizing time spent on prompting and restructuring.

• Used Addlly AI agents such as the AI GEO Agent and SEO AI Agent
• Enabled faster drafting by relying on built-in SEO and structure guidance
• Helped cut content production time dramatically compared with manual writing

Step 3 – Produce SEO and GEO-Ready Content and Expand Topic Coverage

The proposal focused on creating content that ranks well in search while also improving eligibility for AI-generated answers. Each piece was structured for crawlability and conversion, then mapped across more keyword themes to multiply visibility and capture demand from both traditional Google results and AI surfaces.

• Generated structured drafts with SEO fundamentals like clear headings, FAQs, internal links, and metadata
• Added GEO elements to improve AI pickup, including concise definitions, direct Q&A blocks, scannable summaries, and clear service mentions tied to user intent
• Targeted multiple service-related topics and related subtopics to widen the total keyword footprint and increase ranking opportunities
• Accelerated gains by publishing across more relevant themes while keeping messaging consistent through the agent workflow

Step 4 – Add Human Editorial Review Before Publishing

To maintain high quality and accuracy, the workflow included human editors reviewing each draft before it went live.

• Editors verified clarity, factual accuracy, and fit with Jan & Elly’s teaching approach
• Review focused on refinement and final polish, not rewriting from scratch
• Maintained brand consistency while still publishing at a higher cadence

Step 5 – Execute, and Accelerate Time-to-Market With Production-Ready Drafts

The workflow produced publish-ready drafts that included the key on-page components needed to ship quickly and amplify distribution.

• Generated production-ready blog drafts in a fraction of the usual time
• Included built-in FAQs, meta titles, and meta descriptions so posts were SEO-ready at publish
• Created accompanying social media post copy for each article to support amplification and drive early traffic signals
• Enabled a repeatable publish process that kept output consistent while increasing speed and volume

What Results Did Jan & Elly Achieve in One Month?

In just 30 days, Jan & Elly increased overall website traffic by 7.19% and secured Google first-page rankings for multiple high-intent, non-branded keywords.

Addlly AI’s new automated system, built to capture both SEO and GEO, enabled them to maintain a consistent posting schedule and grow their audience without adding too much to their teams’ workloads.