How to Create Social Media Posts with Addlly AI

Addlly AI helps you create social media posts faster from one workflow, without starting from scratch each time. Using the Social Media Agent, you can generate captions, hashtags, and visuals that are better aligned with your brand, audience, and platform.

This guide walks you through how to create social posts inside Addlly AI so you can produce more consistent, platform-specific content with less manual effort.

1. Launch the Social Media Agent

From there, click Launch Agent on the Social Media Agent tab.

This opens the social content workspace, where you can create posts tailored to a specific platform, audience segment, or campaign goal. It is the starting point for generating brand-aligned social content inside Addlly AI.

2. Pick Your Platform

Choose the social media channel you want to create content for.

Available options include:

Your platform selection helps Addlly AI tailor the post format, tone, and content style to match the channel you are creating for.

3. Select a Topic or Segment

Choose from your existing trained segments, such as audience groups, product categories, or content themes that are already set up in Addlly AI.

If you need to create content for a new focus area, you can also add a new segment before continuing.

Selecting the right segment helps Addlly AI generate posts that are more relevant to the audience, offer, or campaign you want to support.

4. Choose Your Creation Method

You can create social posts in four different ways, depending on how you want to start.

Product & Services: Spotlight a specific product or service with messaging optimized for conversions, launches, or feature highlights.
AI-Suggested Ideas: Let Addlly AI recommend fresh, high-performing content ideas that align with trends, brand voice, and audience insights.
Content Calendar: Generate posts tied to scheduled campaigns, seasonal dates, product launches, or monthly plans.
Create Your Own: Enter your own theme, announcement, headline, or direction and let the AI expand it into multiple post variations.

Tip: If you want quick inspiration, start with AI-Suggested Ideas to see tailored options you can build from.

5. Generate Topic Ideas

Add the key points or message you want the post to cover, then click Generate Ideas.

Addlly AI will create a list of suggested topics based on your input, selected segment, and chosen creation method.

Review the suggestions and choose the one that best fits your campaign, audience, and messaging goal before moving to the next step.

6. Create Your Caption

Addlly AI will generate multiple caption options based on the topic you selected.

Review each option carefully and choose the caption that best matches your brand voice, platform, and post objective.

You can also make minor edits at this stage, including refining the wording, adjusting the tone, or adding CTA links before moving forward.

Captions are automatically styled according to the norms of the selected platform: professional on LinkedIn, visual-focused on Instagram, and conversational on Facebook.

7. Add Hashtags

Click Select Hashtag to view hashtag suggestions generated by Addlly AI.

Choose the hashtags that best match your post topic, platform, and audience. These suggestions can help improve discoverability and make your content more relevant to the channel you are publishing on.

8. Select a Template and Image

Browse Addlly AI’s templates and choose one that best fits your message, platform, and post style.

Once selected, you can edit the copy, visuals, and layout to better match your brand style and campaign needs.

If you prefer to use your own branded assets, you can also upload images directly from your brand library.

Tip: For stronger brand consistency, pair Addlly AI templates with your approved colors, fonts, and visual style.

9. Finalize and Publish

Once your post is ready, you can download it or publish it directly to LinkedIn, Instagram, or Facebook.

Before publishing, do a final check to ensure the caption, hashtags, visuals, and CTA align with your brand voice and campaign goal.

You can repeat the same process for other platforms, languages, or geo-locations to adapt your content for different markets while keeping the overall message consistent.

Quick Tips

Stay on-brand: Start with trained segments and validated tone settings to help keep your captions, visuals, and messaging more consistent across posts.
Optimize timing: Publish when your audience is most active to improve reach and engagement on each platform.
Repurpose content: Turn high-performing blogs, campaign themes, or existing ideas into social posts to extend the value of your content across channels.

FAQs

Can I edit AI-generated captions?

Yes. After Addlly AI generates caption options, you can review and adjust them before publishing. This is useful for refining tone, adding brand-specific language, including links or calls to action, and making sure the final post fits your campaign goal.

Can I create posts for multiple platforms at once?

Posts are typically created one platform at a time so captions, hashtags, and visuals can be tailored more effectively to each channel. This helps improve platform fit while still allowing you to manage multiple posts from the same workflow inside Addlly AI.

Do I need prior design skills?

No. Addlly AI is designed to make social post creation easier for users without design experience. Its templates, editing tools, and guided workflow help you build polished posts quickly while still giving you control over branding, layout, and messaging.

Can I upload my own images instead of using templates?

Yes. If you already have approved brand assets, you can upload your own images and use them in place of platform templates or generated visuals. This is helpful when you want stronger brand consistency or need to follow specific visual guidelines.

Can I create posts for different regions or languages?

Yes. You can adjust language and geo-location settings to create posts for different markets. This is useful when your brand publishes across regions and needs to adapt messaging, phrasing, or context while maintaining the overall campaign direction.

How often should I refresh my segments or content inputs?

It is a good idea to update them whenever your campaigns, products, audience priorities, or messaging change. Keeping your segments and supporting inputs current helps Addlly AI generate posts that stay aligned with your latest brand direction and content needs.